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By Sonal Dharampuria

Open Your Online Store and Make Money!

Do you aim to earn million dollars by opening your online store? Do you want to achieve strong position in the E-commerce market? If your answers are yes, you should definitely give your valuable time to know the tips and tricks to create your online store that directed towards giving you a huge sales and at the same time, allow you to make money.

Generating Online Traffic is Essential for a Successful Ecommerce Store

Driving a huge amount of online traffic to the online store is obviously crucial for the success. Whenever an ecommerce business has a huge level of online traffic, it will get a large number of potential customers visiting the store frequently and view the products.

If an ecommerce store sells quality products at affordable price, you will expect to get a huge traffic and thereby, earn a big amount of money even within a less possible span of time. For this, you have to take benefits from the available marketing channels, so that you may easily draw a huge amount of traffic in your store.

Before taking a final decision about finding the best-fit marketing channels to achieve success in the ecommerce business, you should be aware of the level of traffic, which you may want to generate for reaching your financial goals.

Work Out on the Earned Revenue and Profits

After your ecommerce business stars to achieve sales based on online traffic generation, you should move ahead to the next step, where you have to think about the way to work out to earn huge amount of profit. In this case, you should calculate three important things, which are your earned profit, net revenue and gross revenue.

Test the Marketing Campaign Regularly

Once you succeed to equip with the necessary tools and valuable knowledge required primarily meeting the financial goals, it indicates the right time for you to start making money. However, during this time, you should make sure of testing the necessary marketing/advertisement campaigns and related product prices to assure about significant growth of the ecommerce store.

By Sonal Dharampuria

How to Increase Sales on Amazon Overview

With the completion of its 20 years, the Amazon Group has come up with further big opportunities to increase their sales with the help of Amazon shopping portal. Only, sellers and retailers have to follow the following important tips and tricks to boost the sales.

Get Reviews in the Form of Media Contents

Customer reviews come with enormous power. In fact, approximately 88 percent of the total consumers often say that they have a huge trust on online reviews than personal recommendations. Hence, it has become very much essential for retailers and sellers online to look for special reviews, which include the media contents. Reviews with suitable videos and pictures/images of various products may work as wonders. If you locally know people, who have used your offered product, you should definitely approach them.

Approximately 90 percent of the total buyers of Amazon fail to give their feedbacks. However, with the help of an innovative program organized by Amazon Group, sellers may increase the numbers or volume of the submitted feedback and thereby, help in the eradication of negative and neutral comments. Other than this, sellers may even take help from contact sellers other than Amazon to provide their valuable reviews.

Bring Improvements in the SEO

Other than price and rating of a seller, Amazon even looks at various keywords present in the ranks or listings and title of a product. Because of this, the keyword stuffing option provided by Amazon for a particular title of a product is highly reminiscent tactic, which SEO agencies often use to bring improvements in the ranks of Google during 2000’s.

Other than title of a product, you will get character limit consisting of 500 characters, under which you should make sure to include the maximum numbers of keywords as possible o make sure about the product’s visibility. For this, Amazon suggests for the inclusion of a particular brand, product description, material, product line, color, material, quantity and size associated with the sector.

Moreover, experienced Amazon retailers suggested the usage of Amazon Keyword Tool that uses the auto complete service of Amazon for finding of the popular long tail type of keywords, where they receive points/scores ranging from 1 to up to 10. In this case, you should make sure to export those, which you find as the best fit and import them under your Keyword Planner Tool of Google. Here, you may gauge the existing search volume associated with the mentioned keywords.

Take Help of the Advertisement

If you have just started your online business or wanted to get your products at the front of various eyeballs, as possible, you should definitely try for sponsored product options available on Amazon. This helps you to display the products under your search results highlighted in the right column or over the detail pages. Amazon announced about its plan to expand this feature further in the upcoming months to increase the visibility of advertisement. In an invariable manner, Amazon provides you with free credits, so that you may start well and achieve a huge success.

Use the Power of Discounts

Discounts constitute the most significant way to convert your highly motivated buyers and create a lasting relationship. Daily deals and discounts will help you to secure the first position associated with your product category. This even opens the possibility to appear on the home page of Amazon under New and Noticing categories or Hot Deals intended mainly to generate a big amount of online traffic. Discounts also allow sellers to expose the related products on the page. Therefore, customers will be able to view your other product offers at a glance and get attracted easily to make purchases of any of the full priced items

By Sonal Dharampuria

3 Interesting ways to Boost your Sales Rank in Amazon

Today, almost every individual or their family members purchases something from Amazon or most of the individuals know someone, who usually place their orders via Amazon. Hence, as a seller, you will get a wide scope to sell your products with the help of a leading Amazon marketplace. However, for this, you should use your smart yet strategic thinking to fulfill your objective and increase your sales ranks in the Amazon. Here, experts have mentioned about 3 interesting ways to boost the sales rank in the aforementioned marketplace.

  1. Proper Usage of Keywords

Location and usage of the keywords are very much essential to get good ranks in the Amazon marketplace. Keywords constitute a prime way, which shoppers find them at your business page and is similar to the way, in which they search for different things on Google.

Things to Remember

  • You should use words rather than using phrases to get large numbers of hits
  • Save the title for the title of your products and your search keywords should be efficient
  • Make sure to use keywords on your own, so that Amazon does not accuse to for infringing on the intellectual property
  1. Gain Knowledge of Amazon Algorithms Seriously

Algorithms created by Amazon Group provide simple and easy choices while resolving equations and completely deal with the guesswork associated with the procedure. These may range from simple fortune tellers to what exactly the Amazon uses and mutates itself based on both the country and the category. Hence, in this case, a seller should stay aware of the following and take the necessary actions-

Price

Sellers should shuffle their sales price tags in upward or downward direction within a period of 6 weeks to maintain their listings in fresh.

Availability

Amazon sellers should make sure to mention and even change the number of a specific product left in their stocks in their respective product pages. This will help buyers to know whether you are pricing the products for sale or pricing it according to the highlighted market standards.

Selection

Users often perceive that they are aware of what other people usually search but they do not because Amazon maintains this tidbit very closely.

Sales History

Individual sellers should make sure to have a strong sales history and thereby, should retain their ranks on the Amazon marketplace.

  1. Price Optimization

Price optimization has a prime role to sell your product offers and increase the standard of your sales history. This method involves the usage of a detailed mathematical analysis to know the way, in which customers give responses to different prices for the company products as well as services with the help of various channels. The main role of this technique is to determine the price, which company applies to meet its goals in the best way as possible, such as boosting their operational profit. Data in this case are inventories, operational costs and historic sales as well as prices.

By Sonal Dharampuria

5 Essential Strategies to Make Online Selling Easier

Today, almost every individual irrespective of their age, gender and profession often opt to buy varieties of products via online sites prevailing over the internet. This gives a wide scope to every online business owner to boost its business and earn a huge amount of profit. However, to achieve a high volume of sales online is not a piece of cake. Instead, every website owner has to put many efforts and formulate effective strategies to make the process of online selling simple and easy. Hence, by this article, you will get information about 5 essential strategies to make the entire process of online selling simple and easy.

Acknowledge about Integral Selling for Your Business

In the first step, every business owner should make sure to provide a detailed information to the potential buyers about what it offers. You may do this only if you know the process, with the help of which you may educate about it and receive money for showing your huge level of expertise.

Use the Technique of Promotional Emails Strategically

Secondly, as an owner of any online business, it is very much essential for you to apply the technique related to promotional emails in a strategic manner. This means, you should send 2 to 3 promotional emails in a month to both new and already existing customers. This will let them stay interested towards your product offerings and at the same time, never make them fatigue with your large numbers of emails.

Marketing Materials should Intend to Explain the Buying Process to Prospects

You should arrange your online marketing and promotional materials in such a way that intends to explain your prospects the exact buying procedure. If you are providing explanations about your offered products, you should make sure to keep the buy now button in readily apparent on the sales page. On the other side, if you sell any service, you should provide several options to your target market to set up contact with you for buying your offered services with the help of instant messages, voice mails and emails.

Include the Law of Attraction via Sharing of Knowledge

Sharing your valuable knowledge as well as expertise with the respective target market constitutes the most effective way to sell the products/services or to boost the business and earn profits.

In fact, the selling of products with the intention to help prospects in resolving their problems and problem-resolving types of enthusiasm acts as the sound attraction mechanism for large numbers of new clients. In simple words, you should make your enthusiasm towards resolving problems as an effective mechanism to get many new clients and thereby, create a huge customer base.

Display the Prices

Most of the service business owners do not list their prices or fee structure at any place on their promotional/marketing materials. However, experts believe that an individual business owner should always remain open as well as transparent with the pricing details t gain the trust of both prospects and existing customers.

Therefore, with the application of right strategies, one can expect to boost online sales and receive highest possible profit.

By Sonal Dharampuria

Amazon’s New Refund Policy- Worry Point for Sellers!

 

Most of the Amazon sellers are now protesting vigorously the latest returns policy introduced by Amazon Group, as it will ease the procedure of sending back various items even at the expense of merchants for consumers. This week, the Amazon Group emailed to inform marketplace sellers involved in the shipping of their products from the garage, home or any warehouse that starting from October 2 2017, items will become automatically authorized for the return.

This implies that any buyer now no longer requires approaching the seller prior to sending/returning any item back, while the merchant will not get any scope to communicate for convincing the customer. For instance, if any consumer returns his purchased phone or any other electronic item because of difficulty in its usage, the seller will no longer be able to help him for it. Instead, the Amazon policy will force the seller to pay refunds of the respective electronic device.

The Email mentioned that customers may now be able to get a printed document of the prepaid return and shipping label with the help of online return center within a less possible span of time. In addition, Amazon declared that it will introduce return fewer refunds. This feature allows sellers to give refunds without taking back the purchased item, which may involve huge expenses in the shipment process or involve difficulty associated with its reselling process.

Hence, a third-party seller highlighted the email and opined that the newly introduced policies of Amazon will cause a big harm to various small business ventures, as they meet their own orders. Online forums further highlight many angry sellers. By discussing the topic related to return fewer refunds, a merchant opined, “The new policy will allow our customers in another way to get various things from us at free of cost. We cannot consider this as a joke.”

Another comment highlighted, “Amazon is assuming that a buyer should never give any false reason related to returning the product to escape from making any payment for it.” Few of the sellers even mentioned in various online forums that Amazon Group is allowing exemptions to specific numbers of items from the automated return procedure. Amazon, on the other side, confirmed that sellers will receive exemptions only in case of excluding only specific inventories and they will have the return less service on an optional basis.

Amazon stated in its e-mail, “Our latest features will help sellers to reduce their costs and time related to returns of products and at the same time, to provide customers with the efficient and the easiest return experience. In addition, our rules will be applicable only to various in-policy returns and we will disrupt the notion about its charges equal to premium for returning labels.”

The newly introduced changes in the policy will direct various sellers, who often opt to fulfill orders of their customers on their own rather than with the help of Amazon. Therefore, Amazon online shopping site is putting its best possible effort to give same shopping experience to every individual irrespective of whether he buys any product from the Amazon or with the help of any third-party merchant.

 

By Sonal Dharampuria

Amazon Coming to Australia- The Next Big Thing

 

The former executive of Amazon Group has recently highlighted about the company’s Australian roll out plan and we finally come to know about the exact launching date. From the upcoming year 2018, Australians will be able to utilize Amazon, one of the popular online shopping portals to make a purchase of various products, which include electronics, clothes, groceries and a wide range of takeaway food items.

In simple words, Australians will be able to receive every possible service including the delivery of fresh food delivery to the Amazon Prime Now.

Brittain Ladd, the former senior manager of the Global Logistics in Amazon Group has highlighted that Amazon’s parent company that the shopping roll out of their company will include Australia very soon. Ladd further said that the company perceives Australia as a lucrative and an appealing market.

Hence, Amazon will launch highest possible numbers of products of services within the entire region of Australia. Until now, we have obtained following updates related to Amazon roll out plan in Australia.

Launch of Amazon in Australia

Amazon has plans to launch its flagship Australian website in both up and running state by the end of the upcoming 2018. Despite it is relatively long waiting as compared to our expectations; we got the confirmation about it.

Overview on Amazon Prime Now

Amazon Group has confirmed about the launch of the Amazon Prime Now premium service i.e. the Australian version of the website. This website will provide the fastest possible shipping services to members in combination with several other benefits. However, we do not have any update about whether Amazon will bring its own courier service or take help from any third party/parties for delivery of their products.

Overview on Amazon Fresh

Amazon Fresh, as the name suggests has specialization in the delivery of groceries. This website performs its functions in almost same manner, as the main website of Amazon. However, Amazon Fresh portal gives emphasis on supermarket goods and fresh food items.

It has a wide range of categories available, which include veggies, fruits, packaged products, frozen and canned food items, cheeses, pasta, beauty/cosmetic products and household supplies. Amazon Group has further confirmed that it will launch its Amazon Fresh site in Australia.

By Sonal Dharampuria

Top 5 reasons to start an Ecommerce Business

Whether you are a business investor or a Bootstrapper associated with setting up of your new business venture, you should definitely consider the excellent field to enter i.e. Ecommerce. Even if you are a newbie to the online business, you will find tons of valuable resources and necessary tools as laying out for you. Only you require sound work ethics and a strong desire to achieve success. Here, we will highlight five strong reasons to justify the start of an Ecommerce Business.

  • Ecommerce Across the World may Grow to 25% Approximately

A majority of research analysts associated with the online marketing sector has predicted rapid growth in the field of Ecommerce across the world by the year 2018. This time, the number reached to about 1.6 trillion dollars, while it will go approximately to 2.5 trillion dollars by the end of 2018. If you consider the data of the United States only, growth in the field of Ecommerce has ranged from 11.6percent to 16.5percent during the years 2013 and 2018.

However, when you go for selection of a particular business model, you should essentially examine the available trends to move or enter in the growing markets whenever you feel it as possible. Statistics highlighted the notion about Ecommerce as a perfect choice for all entrepreneurs willing to set up a new company or other individuals, interested in expansion and diversification.

  • Elimination of Multiple Storefronts to Get Worldwide Visibility

If you look after the condition of any brick and mortar type of business, you will find that location is of utmost importance there, as it creates a big difference based on both sales and visibility. However, in the case of Ecommerce, you may easily set up your storefront at the domain name of your own and sell the products internationally. In this case, you do not require setting up of more than one storefront to get visibility and recognition of your business across the world.

Moreover, you will find far-reaching implications associated with starting an online business. ‘Pop-up shops’ trend is now consistently increasing, as a few merchants are now meeting their customers personally a bit more than a card reader, a tablet and few sample products in their hands. In this way, proactive Ecommerce merchants are consistently getting opportunities to create awareness about their online businesses at many parks, high visibility corners in a street and parks that too without any violation of laws.

  • Easy Availability of SEO Tools and Other Valuable Resources

Whether you look for selling platforms, SEO tools and marketing automation, you will find every online business owner or webmaster is easily getting up and running at the very affordable rate. Despite the product constitutes a challenging aspect to set up in the area; passionate webmasters may easily find out their specific lines of products and thereby, walk easily by following the process of creating strong relationships with product sources and distributors.

  • Approximately 80% Web Population Made Online Purchases

The scenario of online shopping has revealed that now about 80 percent of the total web population opt to make online purchases. Key to get success in the Ecommerce business owner is to set up credibility and trust with customers and a large number of leads. Starting from development of an appealing and an easily navigable website to up to creation of quality contents to allow your customers to know about you, there are different aspects, which help in gaining trust of your customers. Furthermore, when a webmaster commits to bring consistent improvement and that too in timely fashion, he will obviously get many loyal followers.

  • Scope to Get More Sales Online

Online platform gives relatively more scope to owners of any business to achieve sales. For instance, owners may use an effective way of content marketing to sell their product offers down the line. For this, one can hire professional content writers capable of creating value-adding pieces of contents and relevant ones for readers and capture them as subscribers. In this way, online websites may aware potential customers and even regular ones about their special promos, discounts, sales and various others.

By Sonal Dharampuria

What the Marketplace Fairness Act Means for Ecommerce Merchants

 

Majority of individuals associated with Ecommerce Business have heard about the new terminology of MFA, the acronym for Marketplace Fairness Act or the Internet Sales Tax Act. MFA implies the latest bill passed in United States Senate and will come in front of the United States Representatives’ House very soon.

If the house passed this act, MFA will mandate every ecommerce retailer involved in selling more than 1 million dollar yearly in states, where they do not possess physical presence to collect related sales tax and make payment of taxes to each of the customers’ state and localized government.

How Ecommerce Stores should Prepare for MFA

Influence of MFA on Ecommerce stores depend primarily on the final state of the filed legislation. It may be phase with time and there may involve applicable revenue thresholds on annual basis. Businesses willing to stay prepared to look for affordable software solutions capable of handling sales tax compliances.

Find Out a Fully Automated Solution

Ecommerce businesses should take steps to find out a completely automated solution capable of handling each faucet associated with collection of online sales and procedure involved in remittance of tax. In fact, the software should be able to file necessary returns along with calculating taxes. You should never be lulled to think about your compliance merely because you calculate taxes. Secondly, you should concern about another important thing i.e. filing of returns. Here, focus of the state should be on file return and remitting of payment rather than the one calculated in the shopping cart.

Integrate the Solution with Accounting Software and Shopping Cart

Next, Ecommerce sites should look for a particular solution that can integrate with the already existing accounting software and shopping cart with the objective of streamlining transactions and keeping necessary records. You should never choose for any solution that fails to differentiate among various tax rates applicable to different types of products prevailing in the market.

Certification from Revenue Department of States

Next, you should make sure that your chosen solution has obtained certification from the revenue department of the state. In this way, you will make sure that state auditors are of comfortable that you are maintaining accuracy in your rates and following the mentioned rules strictly rather than merely relying on the spoken words of a salesperson.

Solution should calculate plus File Returns in Each State

You should make sure that your chosen solution should calculate as well as file returns in each state. If you find that your software is able to handle returns only in few states and/or local tax authorities, you have to file it in other states on your own. Generating as well as filing any tax return involves good knowledge of the subject matter and proper expertise, which one can expect to get from a good solution provider.

Solution should Maintain Audit Trail

Lastly, you have to make sure that your chosen solution to deal with MFA should maintain a particular audit trail and at the same time, should address issues and questions of a particular state.

By Sonal Dharampuria

How to Build, Launch And Grow a Profitable Online Store

 

Creation, launch and exploration of any online/ecommerce business involves both smart and hard work of individuals. Starting from the initial phase to up to end, it requires many crucial steps and important decisions to take together that too at right time. Indeed, based on aforementioned sentences, building and maintenance of any ecommerce website is obviously a daunting task for newbie of the industry. However, positive thing is that experts have mentioned here few excellent ways in logical order to guide fresher candidates with ways to do research work, build and launch website as well as expect to grow a profitable online store.

Finding a Product to Sell

First step associated with building an online store involves decision about the type or purpose of the product to sell over the internet. Your decision may base on selection of any rarely available online product, the one available in relatively less quantity but has huge demand in the market or go for few of the antique items. Even you may opt to sell few of the easily available products in bulk quantity with lowest possible margin with the objective to receive excellent response and massive profit via online business.

Evaluation of an Idea

After you come up with a good idea about the product to launch, you should do some research work to evaluate your idea or formulate plans associated with its marketing and promotion methods.

Research Work and Preparation to Market the Product

In this step, you have to evaluate various potentials and key sources associated with your product suppliers. In fact, experts consider this the right time for writing any business plan for successful e-commerce business. Business plan acts as a road map to convert your idea into reality and it is crucial to determine webmaster to move ahead in the best possible way in his respective industry.

Ecommerce Business Registration

With a sound business plan, you should consider for registration of your online business.

Logo and Website Designs/Developments

After you register a specific domain name, you have to create your brand logo to define the product offers and thereby, let you derive good value from it. Simultaneously, you have to consider about designing your website in highly interactive manner by keeping in mind about responsiveness and mobility. At the same time, any ecommerce website owner seeking towards huge online presence and long-term success should consider about efficient website development, which should compulsorily include creation of product contents, catalog designs, sound product management, presence on social media and similar others.

Focus on SEO

Online business owners should put efforts to understand the behavior of search engines in well manner and optimize it based on keywords and necessary search engine tags. In this way, you will be able to get strong position on different search engines and let your potential customers to find your offerings in hassle-free way.

Digital Media

Last, but not the least, you should focus on digital media promotion based on few prominent promotional services with the help of blogging, video promotion, interactive forums and targeting of paid advertisements with the help of Facebook and Google Adwords to obtain direct traffic. In simple words, you should cover each of the important sections, which include Pinterest, Facebook, LinkedIn, Twitter, Google plus and YouTube.

By Sonal Dharampuria

Customers Respond Better to Inbound Marketing

Inbound marketing works better because you are pitching to a person who expressed some sort of interest in your product. Before explaining this, let’s see why PPC is added under ‘inbound’ while some marketers argue that PPC is an outbound marketing method.

Therefore, we consider PPC inbound marketing:

 PPC – PPC stands for ‘Pay Per Click.’  PPC strategies and SEO techniques are essentially the same, but with a twist. With both SEO and PPC, you are trying to attract your customers through targeted keywords, but SEO keywords are used in social media write-ups, blog posts, video descriptions, image alt tags and Meta descriptions.

Eventually, the targeted keywords in the content are picked by search engines, in as much as the content is of high quality, informative and originally written. A snippet of your website page containing Meta descriptions and Meta title will be shown in search results.

The only difference with a PPC campaign is the fact that you pay per keyword to achieve the same results instead of optimizing your web page and waiting for the results to occur naturally. PPC is much faster where SEO can be a span of few months or years. Simply put, paying doesn’t make a PPC campaign an outbound marketing strategy. It is still an inbound marketing strategy but marketers should remember that paying for a keyword doesn’t mean that it is easy to convince their customers. The customer should be treated with respect and must be served with top-notch information.

Now we will see how inbound marketing is a lot better than outbound marketing for most marketers.

Selling What the Customers Want –

Inbound marketing sells a product to those that are looking for it.Sensitivity toothpaste is a good example: only a minority of people have teeth sensitivity. However, with a TV commercial, the marketer is trying to find the needle in a haystack. He calls for a massive campaign that costs millions of dollars in the hope that potential customers will find his toothpaste and the sales will surpass the marketing costs. 

Inbound marketing on the other hand sells the same product to those that already shown an interest in it. For example, they reach your website by searching for “buy sensitivity toothpaste online USA” or through a search term similar. Now you have only a simple challenge: just convince the visitor that you sell the best toothpaste, which is a lot easier. You Are Not Overwhelming – People ‘hate’ advertisements. This is since most ads are not related to customer interests. Outbound marketing is trying to tackle this problem ever since, but they are nowhere close to being interesting. While an interesting ad may come up every occasionally, what we see more often are spam control software, ad blockers and people who record their shows so that they can fast forward ads. With inbound marketing is an informational conversation, not an ad.

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