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By Brij

Amazon Coming to Australia- The Next Big Thing

 

The former executive of Amazon Group has recently highlighted about the company’s Australian roll out plan and we finally come to know about the exact launching date. From the upcoming year 2018, Australians will be able to utilize Amazon, one of the popular online shopping portals to make a purchase of various products, which include electronics, clothes, groceries and a wide range of takeaway food items.

In simple words, Australians will be able to receive every possible service including the delivery of fresh food delivery to the Amazon Prime Now.

Brittain Ladd, the former senior manager of the Global Logistics in Amazon Group has highlighted that Amazon’s parent company that the shopping roll out of their company will include Australia very soon. Ladd further said that the company perceives Australia as a lucrative and an appealing market.

Hence, Amazon will launch highest possible numbers of products of services within the entire region of Australia. Until now, we have obtained following updates related to Amazon roll out plan in Australia.

Launch of Amazon in Australia

Amazon has plans to launch its flagship Australian website in both up and running state by the end of the upcoming 2018. Despite it is relatively long waiting as compared to our expectations; we got the confirmation about it.

Overview on Amazon Prime Now

Amazon Group has confirmed about the launch of the Amazon Prime Now premium service i.e. the Australian version of the website. This website will provide the fastest possible shipping services to members in combination with several other benefits. However, we do not have any update about whether Amazon will bring its own courier service or take help from any third party/parties for delivery of their products.

Overview on Amazon Fresh

Amazon Fresh, as the name suggests has specialization in the delivery of groceries. This website performs its functions in almost same manner, as the main website of Amazon. However, Amazon Fresh portal gives emphasis on supermarket goods and fresh food items.

It has a wide range of categories available, which include veggies, fruits, packaged products, frozen and canned food items, cheeses, pasta, beauty/cosmetic products and household supplies. Amazon Group has further confirmed that it will launch its Amazon Fresh site in Australia.

By Brij

Top 5 reasons to start an Ecommerce Business

Whether you are a business investor or a Bootstrapper associated with setting up of your new business venture, you should definitely consider the excellent field to enter i.e. Ecommerce. Even if you are a newbie to the online business, you will find tons of valuable resources and necessary tools as laying out for you. Only you require sound work ethics and a strong desire to achieve success. Here, we will highlight five strong reasons to justify the start of an Ecommerce Business.

  • Ecommerce Across the World may Grow to 25% Approximately

A majority of research analysts associated with the online marketing sector has predicted rapid growth in the field of Ecommerce across the world by the year 2018. This time, the number reached to about 1.6 trillion dollars, while it will go approximately to 2.5 trillion dollars by the end of 2018. If you consider the data of the United States only, growth in the field of Ecommerce has ranged from 11.6percent to 16.5percent during the years 2013 and 2018.

However, when you go for selection of a particular business model, you should essentially examine the available trends to move or enter in the growing markets whenever you feel it as possible. Statistics highlighted the notion about Ecommerce as a perfect choice for all entrepreneurs willing to set up a new company or other individuals, interested in expansion and diversification.

  • Elimination of Multiple Storefronts to Get Worldwide Visibility

If you look after the condition of any brick and mortar type of business, you will find that location is of utmost importance there, as it creates a big difference based on both sales and visibility. However, in the case of Ecommerce, you may easily set up your storefront at the domain name of your own and sell the products internationally. In this case, you do not require setting up of more than one storefront to get visibility and recognition of your business across the world.

Moreover, you will find far-reaching implications associated with starting an online business. ‘Pop-up shops’ trend is now consistently increasing, as a few merchants are now meeting their customers personally a bit more than a card reader, a tablet and few sample products in their hands. In this way, proactive Ecommerce merchants are consistently getting opportunities to create awareness about their online businesses at many parks, high visibility corners in a street and parks that too without any violation of laws.

  • Easy Availability of SEO Tools and Other Valuable Resources

Whether you look for selling platforms, SEO tools and marketing automation, you will find every online business owner or webmaster is easily getting up and running at the very affordable rate. Despite the product constitutes a challenging aspect to set up in the area; passionate webmasters may easily find out their specific lines of products and thereby, walk easily by following the process of creating strong relationships with product sources and distributors.

  • Approximately 80% Web Population Made Online Purchases

The scenario of online shopping has revealed that now about 80 percent of the total web population opt to make online purchases. Key to get success in the Ecommerce business owner is to set up credibility and trust with customers and a large number of leads. Starting from development of an appealing and an easily navigable website to up to creation of quality contents to allow your customers to know about you, there are different aspects, which help in gaining trust of your customers. Furthermore, when a webmaster commits to bring consistent improvement and that too in timely fashion, he will obviously get many loyal followers.

  • Scope to Get More Sales Online

Online platform gives relatively more scope to owners of any business to achieve sales. For instance, owners may use an effective way of content marketing to sell their product offers down the line. For this, one can hire professional content writers capable of creating value-adding pieces of contents and relevant ones for readers and capture them as subscribers. In this way, online websites may aware potential customers and even regular ones about their special promos, discounts, sales and various others.

By Brij

What the Marketplace Fairness Act Means for Ecommerce Merchants

 

Majority of individuals associated with Ecommerce Business have heard about the new terminology of MFA, the acronym for Marketplace Fairness Act or the Internet Sales Tax Act. MFA implies the latest bill passed in United States Senate and will come in front of the United States Representatives’ House very soon.

If the house passed this act, MFA will mandate every ecommerce retailer involved in selling more than 1 million dollar yearly in states, where they do not possess physical presence to collect related sales tax and make payment of taxes to each of the customers’ state and localized government.

How Ecommerce Stores should Prepare for MFA

Influence of MFA on Ecommerce stores depend primarily on the final state of the filed legislation. It may be phase with time and there may involve applicable revenue thresholds on annual basis. Businesses willing to stay prepared to look for affordable software solutions capable of handling sales tax compliances.

Find Out a Fully Automated Solution

Ecommerce businesses should take steps to find out a completely automated solution capable of handling each faucet associated with collection of online sales and procedure involved in remittance of tax. In fact, the software should be able to file necessary returns along with calculating taxes. You should never be lulled to think about your compliance merely because you calculate taxes. Secondly, you should concern about another important thing i.e. filing of returns. Here, focus of the state should be on file return and remitting of payment rather than the one calculated in the shopping cart.

Integrate the Solution with Accounting Software and Shopping Cart

Next, Ecommerce sites should look for a particular solution that can integrate with the already existing accounting software and shopping cart with the objective of streamlining transactions and keeping necessary records. You should never choose for any solution that fails to differentiate among various tax rates applicable to different types of products prevailing in the market.

Certification from Revenue Department of States

Next, you should make sure that your chosen solution has obtained certification from the revenue department of the state. In this way, you will make sure that state auditors are of comfortable that you are maintaining accuracy in your rates and following the mentioned rules strictly rather than merely relying on the spoken words of a salesperson.

Solution should calculate plus File Returns in Each State

You should make sure that your chosen solution should calculate as well as file returns in each state. If you find that your software is able to handle returns only in few states and/or local tax authorities, you have to file it in other states on your own. Generating as well as filing any tax return involves good knowledge of the subject matter and proper expertise, which one can expect to get from a good solution provider.

Solution should Maintain Audit Trail

Lastly, you have to make sure that your chosen solution to deal with MFA should maintain a particular audit trail and at the same time, should address issues and questions of a particular state.

By Brij

How to Build, Launch And Grow a Profitable Online Store

 

Creation, launch and exploration of any online/ecommerce business involves both smart and hard work of individuals. Starting from the initial phase to up to end, it requires many crucial steps and important decisions to take together that too at right time. Indeed, based on aforementioned sentences, building and maintenance of any ecommerce website is obviously a daunting task for newbie of the industry. However, positive thing is that experts have mentioned here few excellent ways in logical order to guide fresher candidates with ways to do research work, build and launch website as well as expect to grow a profitable online store.

Finding a Product to Sell

First step associated with building an online store involves decision about the type or purpose of the product to sell over the internet. Your decision may base on selection of any rarely available online product, the one available in relatively less quantity but has huge demand in the market or go for few of the antique items. Even you may opt to sell few of the easily available products in bulk quantity with lowest possible margin with the objective to receive excellent response and massive profit via online business.

Evaluation of an Idea

After you come up with a good idea about the product to launch, you should do some research work to evaluate your idea or formulate plans associated with its marketing and promotion methods.

Research Work and Preparation to Market the Product

In this step, you have to evaluate various potentials and key sources associated with your product suppliers. In fact, experts consider this the right time for writing any business plan for successful e-commerce business. Business plan acts as a road map to convert your idea into reality and it is crucial to determine webmaster to move ahead in the best possible way in his respective industry.

Ecommerce Business Registration

With a sound business plan, you should consider for registration of your online business.

Logo and Website Designs/Developments

After you register a specific domain name, you have to create your brand logo to define the product offers and thereby, let you derive good value from it. Simultaneously, you have to consider about designing your website in highly interactive manner by keeping in mind about responsiveness and mobility. At the same time, any ecommerce website owner seeking towards huge online presence and long-term success should consider about efficient website development, which should compulsorily include creation of product contents, catalog designs, sound product management, presence on social media and similar others.

Focus on SEO

Online business owners should put efforts to understand the behavior of search engines in well manner and optimize it based on keywords and necessary search engine tags. In this way, you will be able to get strong position on different search engines and let your potential customers to find your offerings in hassle-free way.

Digital Media

Last, but not the least, you should focus on digital media promotion based on few prominent promotional services with the help of blogging, video promotion, interactive forums and targeting of paid advertisements with the help of Facebook and Google Adwords to obtain direct traffic. In simple words, you should cover each of the important sections, which include Pinterest, Facebook, LinkedIn, Twitter, Google plus and YouTube.

By Brij

Customers Respond Better to Inbound Marketing

Inbound marketing works better because you are pitching to a person who expressed some sort of interest in your product. Before explaining this, let’s see why PPC is added under ‘inbound’ while some marketers argue that PPC is an outbound marketing method.

Therefore, we consider PPC inbound marketing:

 PPC – PPC stands for ‘Pay Per Click.’  PPC strategies and SEO techniques are essentially the same, but with a twist. With both SEO and PPC, you are trying to attract your customers through targeted keywords, but SEO keywords are used in social media write-ups, blog posts, video descriptions, image alt tags and Meta descriptions.

Eventually, the targeted keywords in the content are picked by search engines, in as much as the content is of high quality, informative and originally written. A snippet of your website page containing Meta descriptions and Meta title will be shown in search results.

The only difference with a PPC campaign is the fact that you pay per keyword to achieve the same results instead of optimizing your web page and waiting for the results to occur naturally. PPC is much faster where SEO can be a span of few months or years. Simply put, paying doesn’t make a PPC campaign an outbound marketing strategy. It is still an inbound marketing strategy but marketers should remember that paying for a keyword doesn’t mean that it is easy to convince their customers. The customer should be treated with respect and must be served with top-notch information.

Now we will see how inbound marketing is a lot better than outbound marketing for most marketers.

Selling What the Customers Want –

Inbound marketing sells a product to those that are looking for it.Sensitivity toothpaste is a good example: only a minority of people have teeth sensitivity. However, with a TV commercial, the marketer is trying to find the needle in a haystack. He calls for a massive campaign that costs millions of dollars in the hope that potential customers will find his toothpaste and the sales will surpass the marketing costs. 

Inbound marketing on the other hand sells the same product to those that already shown an interest in it. For example, they reach your website by searching for “buy sensitivity toothpaste online USA” or through a search term similar. Now you have only a simple challenge: just convince the visitor that you sell the best toothpaste, which is a lot easier. You Are Not Overwhelming – People ‘hate’ advertisements. This is since most ads are not related to customer interests. Outbound marketing is trying to tackle this problem ever since, but they are nowhere close to being interesting. While an interesting ad may come up every occasionally, what we see more often are spam control software, ad blockers and people who record their shows so that they can fast forward ads. With inbound marketing is an informational conversation, not an ad.

By Brij

5 Digital Marketing Excellent opportunities that will make you increase Sales

Digital Marketing is not a trend anymore. Nowadays, Internet is a promising business field and it doesn’t look at sectors. It is strictly necessary to offer your customers a digital experience. Marketing online comprises different sectors that must be exploited according to the needs of your company and your clients. Each area allows a unique communication with specific characteristics that permit you to gain and retain clients. 
 
Let’s check it out some digital marketing options that you can use to improve sales!
 
1. Updated Website
The website of your company is the main entrance door which usually the first virtual contact a costumer might have with your company and whenever they have doubts, the website is used to find the answers. The website should transmit confidence and credibility. Therefore, it is crucial to show the businesses that your company works in, services/products offered and contact details.
 
Nowadays, Smartphones and Tablets play an important role when it comes to Internet Access Devices. It is extremely important to have a responsive layout. This way you will make sure that your services can be seen by anyone, anywhere.
 
2. Social Networks
The benefits of being in the different social networks are unlimited. More than receiving promotions, people want to “feel” a different experience with your brand and the social networks are the perfect channel for this.
Facebook– In Facebook for example, the idea is to create a Fan Page, so you can be in touch with your clients in a relaxed way. There is also the possibility of investing in sponsored ads, broadening your range of action and reaching a specific audience. Facebook is the biggest social network with many users, which can become an excellent investment option for your company.
Twitter– Twitter holds a completely different dynamic. It allows you to post news with a maximum of 140 characters. It is used to spread fast and short news and therefore, used more often than Facebook. There are other options such as LinkedIn, Instagram, Pinterest, and Google+.  All of them have different characteristics and this broadens the type of communications you can have with your customers.
 
3. Marketing Campaigns through Emails
The Email is still one of the main ways of contact, personal and professionally speaking. If you follow correctly, it can have a high return. One of its unique characteristics is the permission that you ask to send different types of content and this makes it more personal than other communication channels. You will only send emails to people that are interested in the content you are sharing and in the services of your company. 
 
4. AdWords
AdWords consists in the creation of paid ads for the different browsers, based on certain keywords. This option allows you to create ads right below Google’s search bar and on its right bar as well. If your company is willing to pay for the clicks of the clients, your company can easily reach the first position of the ads.  SEM (Search Engine Marketing) helps your company, through ads, to obtain the specific audience that is searching for a respective service/product. Your ads will only be available when a person is searching for a keyword, word that should make part of the businesses of your company.
 
5. Start SEOing (Search Engine Optimization)
To reach the best positions in the browsers it is necessary to invest in SEO. The free part: use relevant keywords in your website that describe your services and company. There are other criteria that influence the position such as stability of the website, hard bounces, and others. This is a hard and continuous work. Don’t think you will get results right away. 
 
Time, Dedication, and Planning! These are the keywords when it comes to Digital Marketing.
Are you ready to compete in the online world?

By Brij

Strategies To Validate Your Product Ideas

 

Coming up with a product idea for your new online business can be difficult. More difficult still is building the confidence to make the jump and go through with your idea once you do have one. Will anyone care? Will anyone buy it? These are common questions you’ll ask yourself at some point in your journey. Truth be told, you’ll never know with 100% certainty how well your product idea will do until you actually open up shop. However, by validating your product idea before jumping in head first, you can mitigate risk and build confidence in your idea before investing too much time and money.

Analyze Your Competition

You’re in all likelihood not the first person selling your particular product online. Therefore, a good first step is to look to your competition to better understand demand and potential product appeal.

Although you’ll probably never know exactly how well your competition is doing, there are things you can uncover that can give some indication.

Uncovering Your Competitors

The first step is to first determine who is currently selling your potential product. The easiest way to discover your competitors is to do some simple Google searches for your product idea. It’s important to think like a potential customer and search for terms that customers would actually use.

Once you uncover a few key competitors, you can use free online tools like Similar Web and SEM rush to uncover others.As an example, I searched for “Hair Extensions” in Google. Once I found a few of the top ranking online hair extensions stores, I searched for them in both SEM rush an Similar Web to get the following list of additional online hair extension retailers.

What does their social following/interaction look like?

Social following and interaction doesn’t necessarily correlate to sales but it could be a good indicator of market interest. One of the most important things to remember here is that you can’t take the number of followers for face value. It’s easy these days to purchase thousands of even tens of thousands of fake (robot) followers inexpensively on services like Fiverr. Because of this, you must look past just social following and look at how much interaction they actually receive on posts and the sentiment of responses.

Starting a new business can be a little scary especially when you’re unsure in your product idea. However, taking the time upfront to better understand your competitors, the market and doing some testing can help build confidence and save you time as well as money down the road.

By Brij

Welcome to Online World..!

 

Welcome to Online World! Online World is amazing and quite exciting. Let Online World make your life more comfortable and enjoyable. With our fast changing Life Style, Online World is the ultimate solution.

What makes “Online World” so powerful is its amazing worldwide reach, its ability to create huge social networks in minutes, and to put you in touch with thousands of people in fractions of seconds. The internet is a marvelous place, come find out how to harness the Online World and turn it into huge paychecks!

A virtual world or massively multiplayer online world is a computer-based simulated environment populated by many users who can create a personal avatar, and simultaneously and independently explore the virtual world, participate in its activities and communicate with others. Whether you want to grow your social media following for your eCommerce site, share your posts with their friends, or both—always be sure to include social sharing buttons on your blog. Just make sure any and all social sites make sense for your specific business and your target audience.

While this site does include purchases made at stores vs. online, the online deals they do feature can’t be beat. The “Store Deals” section often applies to online purchases as well so check there for additional weekly savings. This shopping blog is updated daily with the newest products that can be purchased online. The site researches hundreds of online stores to find the perfect gift, latest tech gadgets, or something for you to treat yourself with.  The best part is that every product is available for purchase; the site does not tease you with product design concepts.

This website focuses on value for your money, so they feature both high-end and bargain deals. The shopping tips are practical and useful. Bargain Babe hunts for the best coupons and freebies, so you don’t have to, saving you time and money when you are shopping online.  Sharing shopping tips is encouraged, and the ones featured on the site are very useful.

By Brij

Genius Content Marketing Ideas..!

Sometimes the best content marketing ideas are the ones that come from using everyday websites and platforms. And the good news is that these methods can be duplicated across nearly any topic or niche.

All you have to ask are two important questions: “Who am I targeting with this marketing?” and “How can I get them interested and engaged with this content?” Even large corporations from American Express to Adobe, have gone back to basics.

When it comes to eCommerce, it’s one inbound marketing strategy you can’t afford to ignore. It’s the primary place on your website where you can share fresh content, initiate conversations, and connect with current and prospective customers.

Smart online retailers also understand that a blog can be a powerful attraction strategy for any website. Not only will creating high quality blog content help you rank for important keywords in search, it will also give you something valuable to share on social media.

But to get the most bang for your eCommerce blogging buck, you’ve got to make it as easy as possible for people to find exactly what they’re looking for (and hopefully even more). And for that to actually happen, you’ve got to have the right mix of navigation, calls to action, and social sharing.

building a successful eCommerce blog requires more than just having the right content. Once someone clicks on one of your posts, you want to keep them there so they start to form a connection and affinity towards your business.

Whether you want to grow your social media following for your eCommerce site, share your posts with their friends, or both—always be sure to include social sharing buttons on your blog. Just make sure any and all social sites make sense for your specific business and your target audience.

As you think about your audience and your blog, what features might you add to your sidebar to help make your content easier to navigate or encourage prospective customers to engage?

By Brij

What Bots Can and Can’t Do for Your Online Store

 

It’s hard to talk about “conversational commerce”—a concept to describe the future of messaging apps—without mentioning chat bots.

Chat bots are essentially programs pretending to be people that you can interact with through text or even voice. Essentially, you can talk to these chat bots in your messaging apps, much like you would any other contact in your list, to get the day’s news or even get something done.In the context of Conversational commerce, where messaging apps become a bridge between consumers and businesses, chat bots seem to be the best answer for e commerce business owners to manage thousands of one-to-one conversations with customers.

But for many online business owners who don’t need to manage that many customer conversations at a time, “outsourcing” customer support to a robot just isn’t worth sacrificing the quality of each individual shopper’s experience or what you as a business owner could learn from them.These smaller online businesses are often run by one or two people who, thanks to a bit of automation, are more than capable of juggling several conversations with their customers at any given time.

you might be hesitant to completely trust a bot with something as important as providing good customer service.Instead, e commerce businesses should look at conversational commerce as an opportunity to couple intimacy and automation to help them deliver a more personal customer experience through messaging apps.

While the chatbot hasn’t evolved to the point where it could completely pass for a real person yet, the messaging app has evolved to improve a part of business that never quite carried over from brick-and-mortar to the online store: Sales and customer support.

And it’s only possible now because messaging apps as a whole have experienced growth compared to most social apps, offering users a more engaged and private communication channel than any social network. Among these messaging apps, Facebook Messenger presents one of the largest opportunities right now.

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