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By Sonal Dharampuria

5 Digital Marketing Excellent opportunities that will make you increase Sales

Digital Marketing is not a trend anymore. Nowadays, Internet is a promising business field and it doesn’t look at sectors. It is strictly necessary to offer your customers a digital experience. Marketing online comprises different sectors that must be exploited according to the needs of your company and your clients. Each area allows a unique communication with specific characteristics that permit you to gain and retain clients. 
 
Let’s check it out some digital marketing options that you can use to improve sales!
 
1. Updated Website
The website of your company is the main entrance door which usually the first virtual contact a costumer might have with your company and whenever they have doubts, the website is used to find the answers. The website should transmit confidence and credibility. Therefore, it is crucial to show the businesses that your company works in, services/products offered and contact details.
 
Nowadays, Smartphones and Tablets play an important role when it comes to Internet Access Devices. It is extremely important to have a responsive layout. This way you will make sure that your services can be seen by anyone, anywhere.
 
2. Social Networks
The benefits of being in the different social networks are unlimited. More than receiving promotions, people want to “feel” a different experience with your brand and the social networks are the perfect channel for this.
Facebook– In Facebook for example, the idea is to create a Fan Page, so you can be in touch with your clients in a relaxed way. There is also the possibility of investing in sponsored ads, broadening your range of action and reaching a specific audience. Facebook is the biggest social network with many users, which can become an excellent investment option for your company.
Twitter– Twitter holds a completely different dynamic. It allows you to post news with a maximum of 140 characters. It is used to spread fast and short news and therefore, used more often than Facebook. There are other options such as LinkedIn, Instagram, Pinterest, and Google+.  All of them have different characteristics and this broadens the type of communications you can have with your customers.
 
3. Marketing Campaigns through Emails
The Email is still one of the main ways of contact, personal and professionally speaking. If you follow correctly, it can have a high return. One of its unique characteristics is the permission that you ask to send different types of content and this makes it more personal than other communication channels. You will only send emails to people that are interested in the content you are sharing and in the services of your company. 
 
4. AdWords
AdWords consists in the creation of paid ads for the different browsers, based on certain keywords. This option allows you to create ads right below Google’s search bar and on its right bar as well. If your company is willing to pay for the clicks of the clients, your company can easily reach the first position of the ads.  SEM (Search Engine Marketing) helps your company, through ads, to obtain the specific audience that is searching for a respective service/product. Your ads will only be available when a person is searching for a keyword, word that should make part of the businesses of your company.
 
5. Start SEOing (Search Engine Optimization)
To reach the best positions in the browsers it is necessary to invest in SEO. The free part: use relevant keywords in your website that describe your services and company. There are other criteria that influence the position such as stability of the website, hard bounces, and others. This is a hard and continuous work. Don’t think you will get results right away. 
 
Time, Dedication, and Planning! These are the keywords when it comes to Digital Marketing.
Are you ready to compete in the online world?

By Sonal Dharampuria

Strategies To Validate Your Product Ideas

 

Coming up with a product idea for your new online business can be difficult. More difficult still is building the confidence to make the jump and go through with your idea once you do have one. Will anyone care? Will anyone buy it? These are common questions you’ll ask yourself at some point in your journey. Truth be told, you’ll never know with 100% certainty how well your product idea will do until you actually open up shop. However, by validating your product idea before jumping in head first, you can mitigate risk and build confidence in your idea before investing too much time and money.

Analyze Your Competition

You’re in all likelihood not the first person selling your particular product online. Therefore, a good first step is to look to your competition to better understand demand and potential product appeal.

Although you’ll probably never know exactly how well your competition is doing, there are things you can uncover that can give some indication.

Uncovering Your Competitors

The first step is to first determine who is currently selling your potential product. The easiest way to discover your competitors is to do some simple Google searches for your product idea. It’s important to think like a potential customer and search for terms that customers would actually use.

Once you uncover a few key competitors, you can use free online tools like Similar Web and SEM rush to uncover others.As an example, I searched for “Hair Extensions” in Google. Once I found a few of the top ranking online hair extensions stores, I searched for them in both SEM rush an Similar Web to get the following list of additional online hair extension retailers.

What does their social following/interaction look like?

Social following and interaction doesn’t necessarily correlate to sales but it could be a good indicator of market interest. One of the most important things to remember here is that you can’t take the number of followers for face value. It’s easy these days to purchase thousands of even tens of thousands of fake (robot) followers inexpensively on services like Fiverr. Because of this, you must look past just social following and look at how much interaction they actually receive on posts and the sentiment of responses.

Starting a new business can be a little scary especially when you’re unsure in your product idea. However, taking the time upfront to better understand your competitors, the market and doing some testing can help build confidence and save you time as well as money down the road.

By Sonal Dharampuria

Welcome to Online World..!

 

Welcome to Online World! Online World is amazing and quite exciting. Let Online World make your life more comfortable and enjoyable. With our fast changing Life Style, Online World is the ultimate solution.

What makes “Online World” so powerful is its amazing worldwide reach, its ability to create huge social networks in minutes, and to put you in touch with thousands of people in fractions of seconds. The internet is a marvelous place, come find out how to harness the Online World and turn it into huge paychecks!

A virtual world or massively multiplayer online world is a computer-based simulated environment populated by many users who can create a personal avatar, and simultaneously and independently explore the virtual world, participate in its activities and communicate with others. Whether you want to grow your social media following for your eCommerce site, share your posts with their friends, or both—always be sure to include social sharing buttons on your blog. Just make sure any and all social sites make sense for your specific business and your target audience.

While this site does include purchases made at stores vs. online, the online deals they do feature can’t be beat. The “Store Deals” section often applies to online purchases as well so check there for additional weekly savings. This shopping blog is updated daily with the newest products that can be purchased online. The site researches hundreds of online stores to find the perfect gift, latest tech gadgets, or something for you to treat yourself with.  The best part is that every product is available for purchase; the site does not tease you with product design concepts.

This website focuses on value for your money, so they feature both high-end and bargain deals. The shopping tips are practical and useful. Bargain Babe hunts for the best coupons and freebies, so you don’t have to, saving you time and money when you are shopping online.  Sharing shopping tips is encouraged, and the ones featured on the site are very useful.

By Sonal Dharampuria

Genius Content Marketing Ideas..!

Sometimes the best content marketing ideas are the ones that come from using everyday websites and platforms. And the good news is that these methods can be duplicated across nearly any topic or niche.

All you have to ask are two important questions: “Who am I targeting with this marketing?” and “How can I get them interested and engaged with this content?” Even large corporations from American Express to Adobe, have gone back to basics.

When it comes to eCommerce, it’s one inbound marketing strategy you can’t afford to ignore. It’s the primary place on your website where you can share fresh content, initiate conversations, and connect with current and prospective customers.

Smart online retailers also understand that a blog can be a powerful attraction strategy for any website. Not only will creating high quality blog content help you rank for important keywords in search, it will also give you something valuable to share on social media.

But to get the most bang for your eCommerce blogging buck, you’ve got to make it as easy as possible for people to find exactly what they’re looking for (and hopefully even more). And for that to actually happen, you’ve got to have the right mix of navigation, calls to action, and social sharing.

building a successful eCommerce blog requires more than just having the right content. Once someone clicks on one of your posts, you want to keep them there so they start to form a connection and affinity towards your business.

Whether you want to grow your social media following for your eCommerce site, share your posts with their friends, or both—always be sure to include social sharing buttons on your blog. Just make sure any and all social sites make sense for your specific business and your target audience.

As you think about your audience and your blog, what features might you add to your sidebar to help make your content easier to navigate or encourage prospective customers to engage?

By Sonal Dharampuria

What Bots Can and Can’t Do for Your Online Store

 

It’s hard to talk about “conversational commerce”—a concept to describe the future of messaging apps—without mentioning chat bots.

Chat bots are essentially programs pretending to be people that you can interact with through text or even voice. Essentially, you can talk to these chat bots in your messaging apps, much like you would any other contact in your list, to get the day’s news or even get something done.In the context of Conversational commerce, where messaging apps become a bridge between consumers and businesses, chat bots seem to be the best answer for e commerce business owners to manage thousands of one-to-one conversations with customers.

But for many online business owners who don’t need to manage that many customer conversations at a time, “outsourcing” customer support to a robot just isn’t worth sacrificing the quality of each individual shopper’s experience or what you as a business owner could learn from them.These smaller online businesses are often run by one or two people who, thanks to a bit of automation, are more than capable of juggling several conversations with their customers at any given time.

you might be hesitant to completely trust a bot with something as important as providing good customer service.Instead, e commerce businesses should look at conversational commerce as an opportunity to couple intimacy and automation to help them deliver a more personal customer experience through messaging apps.

While the chatbot hasn’t evolved to the point where it could completely pass for a real person yet, the messaging app has evolved to improve a part of business that never quite carried over from brick-and-mortar to the online store: Sales and customer support.

And it’s only possible now because messaging apps as a whole have experienced growth compared to most social apps, offering users a more engaged and private communication channel than any social network. Among these messaging apps, Facebook Messenger presents one of the largest opportunities right now.

By Sonal Dharampuria

Role of Social Media in Promoting Your Online Store’s Products

 

A study by the leading business analyst group Nielsenwire has revealed some startling facts about the American web surfers. The study shows that 23% of an American’s time used online, is spent on social media websites. As for online search, they spent only 3.5% of their time. The growth in affinity for online social media has increased by 43%, whereas time spent on emailing has declined by 29%. Instant messaging which was a must-do for everyone using the Internet even a few years back, has only 4% of share in the whole pie which is steadily declining

These facts and others point to only one thing – internet social media rules; at least for the time being. Naturally, the most likely places where you can find people (read customers) are internet media networks. Being an online retailer now is the time for you to focus on social media and make your presence felt there. Here are a few tips to make your online ecommerce shopping cart visible in internet social media:

It is important that your shopping cart software display icons that links to your accounts – put the icons for Facebook, Twitter, and LinkedIn etc. in one place and give proper visibility.

While socializing, people are mostly in joyous mood. Entice them by running games or lucky-draws; give away a few prizes (Why – use your least sold products!). This will give people a chance to visit your online shopping store – even if they don’t play or win.

Chances are that 4 out of 10 visitors will return.
Update your internet social media website regularly. This is very important, as your followers will always get the latest info; otherwise they would conveniently walk to the next ecommerce shopping store.

Don’t ‘push’ your products; rather try helping your followers. Don’t portray yourself always as a businessperson who is after profit. Instead, be a friend first, people will automatically follow. Do not go gaga about “what you have”, tell people “what you can give”.

Use shopping cart software that offers interface to link products directly to your favorite social media site. For example, there are ecommerce store providers who can help you to take your products directly into the Fan pages of your Facebook account. Your Facebook fans can see all the latest products from your online shopping cart from inside their Facebook accounts only.

Interacting with your fans/followers/customers is the key to spread your brand’s value in social media. Search engine optimization techniques are good for enhancing your search ranking. However, to be known in the social media front, you need to a have different strategy in place. You must give your followers the freedom to judge your products, comment on them and compare. On your part, you will need to analyze people’s views, follow trends, and implement changes and so on.

Internet Social media networks have immense potentiality to expose your products sold through your ecommerce shopping cart to new customers. Furthermore, it’s the perfect platform to help you retaining customers and build a sustainable relationship with new ones. So, when the social media rules, you can take your online ecommerce shopping cart to new heights, if you closely follow the rules of the game!

By Sonal Dharampuria

Tips For Formatting Your Online eCommerce Store

Interest in eCommerce stores is at an all time high. Millions of consumers now buy a great deal of their purchases online, so there has never been a better time to start selling on the web. Building an eCommerce store is not that complex technically, but it does involve a good deal of work and configuration. One reason why people struggle with eCommerce is because they struggle under the workload of getting everything set up and in this struggle they loose sight of the things that would make them commercially successful. They end up with a working eCommerce store, but one that is not very good at converting visitors into sales. For this reason, they don’t get a very good commercial return. Here are some tips that can help you avoid some of the pitfalls that affect poor converting online stores.

When formatting your product page, make sure that a buyer can see everything they need to know about the product in one place. The more that you make a visitor seek out buying information, the more you are making them postpone their buying impulse and the greater the probability that they click away from your buy now button.

Allow your buyers to make comparisons. Present them with color variations or with “people who bought this product also bought these” options. If the original product is not an exact match for what they are looking for, the additional options may be a closer fit. If the original product is just right for the buyer, the extra options will act to convince the buyer that they are making the right choice.

Add up-sell options to your cart. Draw buyers in with great offers and then up-sell to your more profitable products. This means that you have to plan your product range with an up-sell in mind. You also need to have a persuasive and well presented reason why someone should take up the offer at the price you are offering.

Offer as many photos as possible of the product. Depending on the complexity of the product, you should have at least two photos and in some cases more than five. The photos should cover all the angles that they product can be viewed from and they should be viewable in a larger format if needed. This is one aspect of your store that you should test with genuine potential buyers to make sure that you are presenting your product well. eCommerce stores are a visual sell and so this is the key to attracting customers. The photography and imagery draws them in and the copy clinches the deal.

Keep SEO in mind. While a product page needs to be compact so that the customer gets only the information that they need and it contains a lot of images, SEO can still be an important element in the success of your store. So make sure that your URLs are search engine friendly, pay attention to your internal linking structure and include as many keyword rich alt and title tags as you can on the page. If none of this makes any sense to you, then you should be talking to a search marketing expert who knows how to work with eCommerce stores

Include social media tags throughout your store. When a customer has bought something that they like, give them an opportunity to share it with their friends on Facebook or another site. Allow these people to be advocates for your business and enjoy the free publicity and endorsements.

Include social media tags throughout your store. When a customer has bought something that they like, give them an opportunity to share it with their friends on Facebook or another site. Allow these people to be advocates for your business and enjoy the free publicity and endorsements.

By Sonal Dharampuria

The Best Parts & Benefits of Online Ecommerce

 

The Ecommerce industry is continuously growing. Right now there are millions of websites online, the majority of them are business related which sells either a service or a product of some kind. Whether you are just now getting in or you are preparing to make the choice, hopefully the benefits discussed below about the ecommerce industry will help you decide whether it will be right for you or not.

You are your own boss

This is worth a lot. I had a corporate job where I work eight to five every day. It paid my bills, it kept my family in a comfortable home, but I absolutely despised the idea that I would never move on past where I was currently at. I had pretty well reached my max position I was capable of without attending more college. Although the cost of living raises were imminent, I knew that I would never be able to build onto my house or have a really nice car. I was stuck. Going into the ecommerce industry brought some excitement back to my life. No longer was I limited in my salary. Instead, the opportunities were endless, and the profits I made would be going into my pocket and no one else’s. This is what being my own boss was for me, it was not just about setting my own hours. I was prepared to work as long as I knew that the payoff would be coming to me and no one else.

Low Setup Cost

As mentioned, I had my own home, a family, and had a regular daily job. I did not hit the lottery jackpot and was never capable of investing a ton of money. This was one of the biggest benefits in setting up an ecommerce store. Without too much cash, I could get something moving. This is not to say that you should assume that you can get started with no money. To be quite honest, you must have a marketing budget and you should have enough to get a website developed, assuming you can not do it yourself. However, your marketing budget does not need to exceed more than about $40.00 per month initially to get your business moving.

Very Little Overhead Expense

The problem with brick and mortar companies is that they really do need to make a lot of money to justify overhead. When you are paying electric and water bills, possible rent, and everything else that comes along with owning a business on main street, having a bad month at the beginning can cause you to close your doors or send you into bankruptcy. The benefit of ecommerce stores is that you can expect to have a bad month or two, maybe even a year, this will not mean that you are out of business before it even began. But, the vast majority of people are capable of eating some of the expenses throughout the growing pains of getting an online business established.

Your Potential Customer Base is Endless

Another problem with brick and mortar businesses is that they are reliant on the traffic that drives by while their doors are open. Luckily for you, in ecommerce, your doors are never closed. As well, your traffic is not just going to come from your small town in Oklahoma, but everyone who has access to the internet across the world. Your loyal customers can be from all 50 states, and maybe from other countries depending on what your intentions are with your ecommerce store.

By Sonal Dharampuria

5 Important Features in an Online ECommerce System

Online eCommerce systems are easily available on the internet for example Prestashop, Magento, osCommerce, Zen Cart and etc. With so many different systems, we really need to know which system to use and which one will matches our types of business best. This article aims to provide you five important features of the eCommerce systems so that you can decide for yourself which system suits your online business best.

Catalog Management

Catalog management is an important aspect of an eCommerce solution. It manages all your products under one roof, ideally it should come with batch import and export functions, and this is an important feature when you have many products to be uploaded onto the website. This feature can help you reduce valuable time by doing a mass upload/download of products onto your server. Imagine how much time can be wasted if you need to upload 3000 products onto your server manually. The catalog should also allow you to manage the prices of your products easily. It should also come with a scheduler to allow you to schedule the prices of your products automatically. When browsing your catalog, the system should also come with a filter and built-in search facility that can help you locate your products easily.

Marketing and Promotions Tools

Marketing and promotion is very important for you eCommerce website. A successful eCommerce store needs occasional online promotions and marketing campaigns to keep your visitors coming back and make that important purchase. Make sure your eCommerce system allows you to create and manage discount coupons, create and manage pricing rules for members and non-members. Powerful tools to allow you to upsell and cross sell your products. These tools are essential for your site to retain customers.

Shipping and Delivery Features

Depending on the type of products you sell on your online store, a well-designed shipping and delivery module is important for your eCommerce site. The delivery/shipping module is the most important feature for the end customers. The system needs to allow your visitors to select the types of delivery options for his/her order, the system also need to auto calculate for the visitor the shipping charges. On top of these, it is also important for you to know what are the international carriers supported and how easy if it for you to integrate the carriers into your system. For example DHL and FedEx provides real-time shipping rates, you need to know how you are able to integrate to them into your eCommerce system.

Payment Modules

Similar to shipping and delivery, the payment module is the one of the most important feature in an eCommerce system. Getting paid is the ultimate aim of most eCommerce site selling products and subscriptions. Your eCommerce system needs to support the major payment gateways and systems available. E.g. PayPal, Wordplay and 2 Checkout. Your eCommerce site visitors should also be given the freedom to choose from a list of different payment options as different payment systems are popular in different regions
in the internet.

Search Engine Optimization

The last important feature of my list is the Search Engine Optimization (SEO) feature in the eCommerce system. SEO is very important in all eCommerce sites, your products and services need to be crawled and indexed by search engines. Without SEO, nobody can find the products they want on the internet, and your site cannot find her customers. Unless you are able to market your eCommerce site’s products to the world by other means, otherwise no one will be able to find your products. To be search engine optimized, your eCommerce system needs to generate for you search engine friendly (SEF) urls, they should also help you generate sitemaps automatically to allow you to submit your site to the search engines. They should also provide you the feature to input the meta-information of you products easily on the admin panel of the eCommerce system.

By knowing your online business well, you should be able to decide for yourself which eCommerce system is best for your business. These important features in the eCommerce system will help you manage and operate your eCommerce site efficiently, without these important features, you can find yourself wasting a lot of unnecessary time and effort managing your eCommerce store. If you still cannot decide which system is best for your business needs, you should always consult an expert in developing and customizing eCommerce systems, these guys can provide you the best solution for you and make sure that you time will not be wasted on managing your site but to be used on make more sales on the eCommerce industry.

By Sonal Dharampuria

Why Ecommerce or E-business?

While some use e-commerce and e-business interchangeably, they are distinct concepts. In e-commerce, information and communications technology is used in inter-business or inter-organizational transactions and in business-to-consumer .

Cliff Technologies running an online business which requires many of the same skills you need to manage a physical store. Cliff  technologies have proven that they can sell anything online, from clothes and computers to fresh groceries and frozen foods. Before you take that leap, you should plan how you want to present your business and what type of services you want to offer visitors to your website.

Ecommerce sites fail when owners don’t have a vision for what they want out of them. Cliff provides  work which buyer to help determine the right plan for their needs.Basic services include professional website templates that provide the tools  which need to display and describe the products and online brand, and the ability to process secure payments online so that customers can order at any time.

Three primary processes are enhanced in e-business:-

  1. Production processes:- which include procurement, ordering and replenishment of stocks; processing of payments; electronic links with suppliers; and production control processes, among others;
  2. Customer-focused processes:- It includes promotional and marketing efforts, selling over the Internet, processing of customers’ purchase orders and payments, and customer support, among others; and
  3. Internal management processes:-It includes employee services, training, internal information-sharing, video-conferencing, and recruiting. Electronic applications enhance information flow between production and sales forces to improve sales force productivity. Workgroup communications and electronic publishing of internal business information are likewise made more efficient.

Contact Us

 Cliff Technologies LLC
221 East Indianola Avenue, Maricopa, Phoenix,
AZ 85012

Email: sales@clifftechnologies.com

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