Cliff TechnologiesCliff Technologies

By Sonal Dharampuria

Thinking to start a Successful eCommerce Business?

It all started on 1979 when Michael Aldrich invented online shopping by connecting a modified television to a transaction-processing computer via a domestic telephone line; then the rest is history. It has been 39 years now since its first evolution and this Ecommerce Explosion have given fears to traditional malls.

The Ecommerce world have changed tremendously in all possible ways in the last decade with the inclusion of:

  • Online Marketplaces
  • Mobile Commerce
  • Digital Marketing & Advertising
  • Personal Online Stores

Such a great revolution has compelled all the entrepreneurs to focus on launching their online businesses; they do intend to succeed fast but most of them characterize same behavioral pattern. They do focus to gather as much advice as possible from their professional references, online media or friends ignoring the fact that each business is unique and has to be taken care very specific to its genre. They are more focused looking into their future ignoring the fact of their journey that will lead.

Creating an online business is not a simple affair; it doesn’t matter how unique your products or services are but still your stakes are higher as you’ll be competing with the world. Here the need arises to hire an Ecommerce Specialist who takes your entire burden and focus on achieving your future targets.

They assist you with working standards, needed technologies, best practices and policies that needs to be taken care specific to your business genre. Let’s see how an Ecommerce Specialist can save you from all the botheration:

  1. Initial StartupStarting off is the most important thing that decides your future planning and your success; most experienced business owners say “60 day mark is the toughest” hence seek as much expert hands as possible to stand rock-solid. Some of the few important things that needs to be kept in mind are:
    1. Product Research
    2. Market Trends
    3. Competitor Analysis
    4. Marketplaces Startup Assistance (Amazon, eBay, etc.)
    5. Brand/Category Approval
    6. Product Content and Listing
    7. Online Store Design & Development

Taking care of all the above points is really difficult keeping in mind your existing work chores hence connection to a reliable Ecommerce Partner is the best option to get started.

  1. Creating your Own Online Store– We all know that creating an online store is not easy! We are puzzled after seeing so many options online that commit best technology, speed, easy to navigate, user-friendly interface, optimized code pattern, and so on; hence seeking an expert assistance is mandatory. It will take care of your qualms by:
    1. Choosing the best technology like Shopify
    2. Designing and developing best Store
    3. Product Migration & Building
    4. Product Images and Content
    5. Security and Payment Gateways
    6. Handling Everyday Operations & Customer Support
    7. Regular Store Maintenance, etc.
  1. Presence in Marketplaces– We cannot ignore the presence of a huge arena of online marketplaces viz. Amazon, eBay, Walmart, NewEgg, Etsy, etc. that dominate the Ecommerce space; they have their own rules and policies that need to be adhered at all cost. These platforms provide instant exposure of your products but it definitely needs a strategy with strict guidelines as per marketplace norms. Your Ecommerce Specialist step-by-step guide is very important so as to get most out of these platforms.
  1. Digital Marketing & Advertising– It is really challenging to reach out to relevant audience; only few succeed in making money at the end. A right marketing strategy is the only solution that can make you stand out from the crowd; it applies to your own Store or any of the marketplaces. A relevant Ecommerce Specialist will work out a great marketing/advertising plan using the most relevant Digital Marketing tools viz. Social media, blogs, paid advertising, content marketing, etc. resulting in maximum exposure and sales.

We all know that online shopping or Ecommerce will continue to grow exponentially rising your products sales in all the possible online channels but it will not be achievable without an Ecommerce Expert who can guide and handle your account at all levels. It is important to understand your needs, required approach and buyer’s vision to take you to top!

By Cliff Team

Ecommerce Shopify Virtual Assistant Services

Ecommerce shopify stores have to operate their businesses simultaneously with managing their online sites. This means, they have to give concern on a few important components, which include addition and updating of product offerings, revision in changed prices, facilitating the necessary customer support, shipping procedures and many more.

Reason for this is that each of the factors mentioned here can make or break any ecommerce company. Hence, with the aim to achieve the best results, companies should definitely think about hiring Virtual Assistant services. In this blog post, we have discussed a few major services offered by Virtual Assistants to an ecommerce shopify store.

Online Research

VAs do detailed and refined online research work for any ecommerce store and thereby, provides the best possible and valuable piece of information about any specific topic, event or product within a specified period.

Market Research

As an online business owner, you may engage qualified virtual assistants to perform methodological research work and thereby, get a highly organized and thorough report on various activities performed by your competitors available over the internet. In addition, market research give you a good idea about liking’s, tastes and preferences of your potential customers and thereby, you expect to achieve strong brand loyalty than your competitors.

Online Marketing

Ecommerce storeowners may now utilize the profound knowledge possessed by Virtual Assistants in the sector of online marketing to achieve top quality of leads to assure success of their online businesses. In this way, VA professionals are thus helpful in the development a loyal customer base to assure better future.

Social Media Marketing

Increase the overall visibility of your various product offerings with the help of qualified and experienced Virtual Assistants hiring on a temporary or hourly basis. These experts post videos and photos associated with your company or products on Facebook and other popular social media platforms with the aim to promote your SEO contents for key financial benefits.

Search Engine Optimization

Good Virtual Assistant hired by your company will consistently look for relevant keywords/key phrases to create quality and strong backlinks. In this way, you will make sure to improve your website and blogs’ ranks on major search engines, like Google, Bing, Yahoo and many more.

Content Writing

As an ecommerce business owner, you will get a good opportunity to enhance the SEO-friendly feature and quality of your contents (blogs and articles) by simply teaming up with a VA professional with expertise in writing contents. In addition, such virtual assistants also provide well-researched and in-depth contents for your business website.

Web Development Services

Business owners may opt to avail services offered by VAs possessing expertise in the web development sector. These experts integrate the website of their clients with the help of various useful tools and provide an appropriate blending of website contents and graphics to entice a large number of visitors online.

App Development

Last, but not the least, you will expect to get a plenty of benefits from Virtual Assistants in the sector of app development. VA experts in this case accelerate the overall performance of your app and boost its quality by simply developing it by following the customized approach.

By Cliff Team

What Benefits to have a Virtual Assistant?

Today, a large number of small and middle size of business ventures often use the option of virtual support, particularly, to perform a few specific tasks, including online promotion, client communication and social media management.

Virtual assistants are now in a huge demand among entrepreneurs and business ventures because they need help to accomplish daily tasks but do not want or afford to bring on staff in the specific office locations. Irrespective of the tasks on head, type of business venture or reason behind approaching VAs, services offered by virtual assistants are beneficial for companies or individual business ventures. These include-

Involves Less Investment

Hiring of Virtual Assistants involves low investments in furniture items and other valuable office assets, because virtual assistants perform their functions remotely simply from their personal offices or homes.

Saves Time and Money related to Recruitment

Every time, companies have to spend a big amount of money and dedicate many hours on creating lists of job posts, make payments to employment agencies and several other procedures while conducting the recruitment of employees. However, with Virtual Assistants, a large number of companies and businesses may save their valuable money and time involved in recruitment, selection and staffing procedures.

Reduces a Company’s Expenses

Virtual tasks will take care of almost every type of office skill tasks done on a daily basis. In this way, you may easily avoid expenses associated with hiring of traditional employees. For instance, you are not bound to pay for insurance premiums, health benefits, holidays, payroll taxes and vacations to VAs, as you have to pay for any traditional employee. Instead, you only have to make payments based on the services they deliver for your company as per the terms present in the previously signed contract.

Eliminates the Need to Hire Temporary Employees

Companies opt to avail services from Virtual Assistants will eliminate the requirement to hire employees on a temporary basis in case of illness or vacations of staffs.

Easily Accessible for the Job

Companies may easily access Virtual Assistants with the help of different communication mediums, such as emails, phones, Skype and various other types of remote communication.

Flexibility in Working Hours

Unlike regular employees, you as a company owner may approach Virtual Assistants even after the regular business hours, so that they accommodate your work schedule. In simple words, Virtual Assistants are independent contractors providing their valuable administrative solutions and other essential support to a large number of individuals, entrepreneurs, consultants and various small plus medium size business ventures with the help of internet.

Helps to Off-load Specific Difficult Tasks

Virtual assistants incorporate good knowledge and countless innovative skills in various areas. This helps you a lot to increase your business efficiency, as you may now off-load your specific difficult tasks and let VAs to handle them in an efficient way.

Therefore, with Virtual Assistants, you as a company or a business owner, gain access to various professionally trained and high skilled individuals vesting their valuable interests in the long-term success and survival of your business.

By Cliff Team

Virtual Assistants- The Ultimate Guide for Your Business

With the advent of technology and internet, a large number of people have started showing their involvements in various social media platforms and a large number of websites. Buying pattern of people in fact has changed in a rapid way because of drastic technological advancements.

People opt for online purchases instead of visiting shopping malls or local stores. This makes the workforce required to perform various online tasks as predominant. Because of this, companies have started hiring virtual assistants, who may help in adapting to the change. Here you will come to know the major benefits of hiring virtual assistants for your business.

Saves Your Money

As a company or a business owner, you have to pay your Virtual Assistants only for the numbers of work they work. Because of this, you do not have to make payment in the same way, as you make payment of your regular employees.

Flexible Working Hours

Clients may ask virtual assistants to work according to their own preferable schedule. Indeed, VA professionals may deliver their services beyond the business hours, as they remain in different areas of the world.

This will make your business available round-the-clock. If you own a business, hiring virtual assistants will be beneficial for you, as they also possess additional skills and are able to multitasking. Hence, hiring their services will be a huge advantage to you both as a business owner and as a client.

Reduce Your Workload

Many times, you have a huge workload in your company, which you have to complete within the stipulated deadline. Here comes the role of a Virtual Assistants, as you may opt t delegate them different tasks and that too without making any compromise on the regular operations performed by your company or employees.

Moreover, virtual assistants help you by making sure about smooth operation and fully organized of your business even when you have to attend any business meeting and involve in other stuffs requiring your presence.

Requires Minimal Supervision

Virtual assistants are independent contractors, because of which they require minimum supervision. They come with huge skills to perform their functions in the specified niche. Along with this, virtual assistants understand about your business thoroughly, because of which you do not require supervising them each time.

By Cliff Team

Top Ecommerce Tasks- Assign to your Virtual Assistant Now!

Operating an E-commerce business is obviously not a piece of cake, particularly for medium and small companies. As an owner, you not only have to operate your business, marketplaces but the entire online store properly.

This means, you have to update various products, include new products, update price related details, manage your online promotions, deal with shipping, provide the necessary customer support; in fact, the list here is endless.

However, successful business owners always dedicate their valuable time in doing those activities, which they can do the best i.e. operating and growing the company. On the other side, they leave the administrative duties and routine tasks, including those mentioned here in the shoulders of qualified and professional virtual assistants.

Your outsourced Ecommerce virtual assistants will help you to operate your website, free up your valuable time to focus on strategic business aspects directed towards increase the revenue. In this blog post, we will discuss a few E-commerce tasks, which your outsourced virtual assistant may perform easily.

Customer Service

Customer satisfaction is very much essential for any Ecommerce business to achieve in its sector, but it is one of the time-consuming activities. Hence, a virtual assistant possessing found customer service skills may easily answer customer queries via live chat, phone, social media and email. He gives answers in real-time, convince prospects to make purchases, deal with dissatisfied customers tactfully, manage the lost shipments and so on.

Order Processing

Virtual assistant may deal with order processing on behalf of your online company. These include order entry, its invoicing and shipment process. He compiles the orders, sends invoices to drop-ship or shipping companies and deals with daily tasks.

Exchanges/Returns

Virtual assistant of any company/ecommerce business manages exchanges and returns of products. He communicates directly via email with suppliers and customers to setup exchanges, product returns and refunds.

Inventory Management

Virtual assistants possessing skills in inventory management may monitor various stock levels; update the website to reflect the stock to various suppliers. In addition, they possess on-hand warehouses and allow you to replenish specific products.

Placement of Product Orders

Virtual assistants work with various suppliers, mail invoices to payable accounts and make sure to maintain stocks in the warehouse or any place, where your company require them.

Website Maintenance

Once you complete with the setup of your Ecommerce website, you have to manage it on a consistent basis. Virtual assistants with appropriate qualifications make sure that an Ecommerce website offers flawless and seamless shopping experience to the customers.

Concluding, you need to connect a reputed company for your needs who can provide experienced virtual assistants for the tasks stated above. FOCUS on your core work area and leave the rest to your Virtual Assistant.

By Sonal Dharampuria

Virtual Assistants- Your Fastest Ticket to Growth in 2018!

We as entrepreneurs are special people.

But many of them restrict them to their older days of one-man army or in other terms solo warrior without recognizing that now they are the flag-bearer. We have to understand and figure out that our tasks list involves the most important things that decide company’s growth and future decisions, while delegating the remaining ones.

In simple words, founders, leaders and managers should be involved in high-payoff activities only to advance the business. On the other side, they should hire trained professionals to pull off the other daily activities.

Here comes the role of a virtual assistant, a compulsory designation and a differentiator for companies and business organizations involved in intense competition. A virtual assistant is obviously the fastest possible ticket to your growth in the year 2018 and in future. These are qualified and professional administrative specialists providing us the necessary structure, discipline and support to make our entrepreneurial randomness risk steady and stable.

Foster Communication as Growth Channel

Virtual assistants act as intermediaries to check the voicemail and email inbox on behalf of companies and at the same time, give effective replies to the potential clients. They always make sure that a company owner/founder remains accountable for communicating in a professional, transparent and in a timely manner.

They play prime roles to bridge the gaps, avoid interference and reduce ambiguity largely. In this way, they make sure about consistently in the efficiency and productivity cycle. In this way, virtual assistants create employee engagement, increase operational performance and keep every possible actionable strategy alive.

Helpful as Inspiring Innovation and Big-picture Thinking

Virtual assistants help a large number of ultra-autonomous company heads and stubborn executives to create a range, in which they could focus properly. Expertise of virtual assistants in planning, organization and various communication-related activities allow them to reduce the burden of routine incidentals and daily mandatory tasks from generating standard reports to finessing of various operational functions.

With the passage of time, this sustains a strong momentum to give enough confidence to decision-makers and surrender, which they require for becoming optimally effective i.e. to formulate plans, to think and execute properly. Broad thinking and big picture are mandatory for an entrepreneurial mind.

Virtual Assistants Give Good Value

Virtual assistants always deliver good value by simply freeing up one’s personal life from his professional work. VA in simple words optimizes tactics, tools and tips directed towards creating a pool of opportunities, replenishment and expansion in the entire personal sphere of a company’s founder/manager.

Therefore, virtual assistants are the fastest possible tickets to grow and achieve success for every type of company and business organization in 2018 and in upcoming years.

By Sonal Dharampuria

Five Easy Ways to Promote Your Shop Online

Before the availability of internet, small business owners have limited opportunities in their hands to promote their product offers and launch advertisements to approach their target customers. However, with the availability of internet and social media platforms, along with popular shopping portals, businesses have obtained many innovative ways to promote the shop online and that too without any requirement of breaking the bank.

Use the Big Local Listing Services

Registering your online business with Google Places lets you to found easily on various Google searches and on the Google Maps. Only you have to fill the form and register as well as verify the business via the prescribed confirmation process i.e. either via snail mail or a phone call. After this, you may register your business in Yahoo Local and requires only a few minutes to do the setup. You may go with the same process with Microsoft Bing, as here also you only require sign up and verification process.

Embrace the Social Media

Social media is not a tool to achieve exposure. Instead, it acts as an essential time investment for every type of business. You may tie in advertisements and offers on the Facebook page or may create a direct channel with your customers on LinkedIn and Twitter both at company and individual levels. This will definitely be an innovative way to help a lot in your startup.

Start with a Blog

Blog helps a company to get its good name and reputation through followers. In addition, it acts as the best way to connect with consumers directly. However, one of the prime keys associated with blogging is to make sure of keeping the stream updated on a frequent basis. You should always remember that an abandoned and a dormant blog never give any worth to your business.

Upload Multimedia on Flickr and YouTube

Small business-owners may upload creative promotional videos on YouTube at free of cost and distribute among the target customers. However, to do this successfully, one should make sure to include only those contents, towards which people often show their interests to view and are of relevant to the corresponding business. In other words, the promotional video should much more than simple an advertisement. Along with this, you may use Flickr profile that gives you a single place to compile each photo associated with your business and helps to link back to the website.

SEO of the Company Website

Small business owners should never underestimate the significance of search engine optimization in the modern world. Thus, you should give your time to stay aware with the necessary guidelines associated with SEO and make sure that the website remains fully optimized on different search engines.

Therefore, based on the mentioned steps, you will expect to promote your business and product offerings over the internet.

By Sonal Dharampuria

How to Increase Sales from Your Ecommerce Store

If you own an E-commerce store and wants to increase your sales and to stay ahead in the intense competition going on over the internet, you should definitely consider following the valuable tips given in this blog post.

Invest in the Top Quality of Photographs

Making investments in the top quality of photographs is an overlooked and an underutilized aspect related to a majority of websites, particularly, in the case of small business/e-commerce websites. However, high quality of photos may either make or break your business website. Investments in the professional level of photographs give you a huge worth for the product images and various other images, which you may use on the E-commerce sites.

Survey of Online Visitors and Existing Customers

Whatever your customers and other online visitors perceive about your website matters a lot. For this, it is essential for you to undergo a survey of both website visitors and your already existing customers. This data is crucial to determine the necessary features and key design elements directed towards a massive success for the online business owners.

Promotion of Products on the Homepage

If your Ecommerce store has a large number of flagship products or possess many new products in your stock, you should make sure to highlight them on your homepage. This will allow your visitors to identify them within no time and thereby, makes your store special or valuable coming frequently.

Provide Multiple Payment and Delivery Options

Consumers nowadays consistently well informed, because of which they are frequently demanding for a user-friendly experience. In this situation, it has become very much essential for every Ecommerce store to provide a wide range of payment options, such as credit cards, debit cards, net banking, PayPal and many more rather than incorporating only one type of payment option. Along with this, you should make sure to provide customers with multiple delivery options with the aim to give a pleasant shopping experience.

Allow Login with Various Social Media Platforms

Today, social media is exploding consistently and hence, as an owner of Ecommerce store, you should make sure to boost the overall user-friendliness of your store by providing social media account sign-in and sign-up procedure. Most of the customers likely want to sign up if they get the opportunity to sign up by using their already existing Twitter, Facebook, LinkedIn and Google Plus accounts, as they help in saving the valuable time.

Make the Site Mobile Friendly

A majority of mobile traffic leads to approximately 30 percent of total visits for any average website. Because of this, creation of a responsive and a mobile friendly website or an entirely separate mobile website is of huge significance to achieve the highest possible conversion rate on the mobile device.

Make Sure to Post on Social Media Regularly

Posting on social media platforms regularly is very much essential for every Ecommerce store. Reason for this is that social media is growing consistently to become a major part of the entire internet marketing industry directed towards a huge amount of online traffic to the website. Moreover, social media platforms provide significant benefits to Ecommerce stores, which include a valuable source/medium to converse directly with customers and to provide credibility i.e. highest possible social recognition.

Encourage Your Customers to Write Positive Reviews

Reviews constitute a critical part of almost every Ecommerce store. In fact, a large number of online shoppers will not opt to make purchases until and unless they see reviews from the experienced users.

Thus, in this case, you should make the task of review writing easy for your customers, while at the same time, continuously encourage your customers to give positive reviews, so that you get reviews for your offered products in a ball-rolling manner. Along with this, you should add reviews on your every product list page if possible, so that your potential customers should be able to find reviews easily.

Accuracy in Search and Site User Friendliness

Robust search feature is an important feature used by a large number of customers, particularly, if any Ecommerce store has a large number of products. There are different extensions or modules to different shopping cart platforms, which allow the addition of a highly robust function to any standard search feature related to different types of shopping cart platforms.

Hence, in this situation, you have to test the required search feature to make sure to get good results according to the expectations of your customers. Other than this, you should discuss with your web developer or find ways to bring robust feature in the search to work consistently with the way, by which you want the search feature function.

By Sonal Dharampuria

3 Interesting ways to Boost your Sales Rank in Amazon

Today, almost every individual or their family members purchases something from Amazon or most of the individuals know someone, who usually place their orders via Amazon. Hence, as a seller, you will get a wide scope to sell your products with the help of a leading Amazon marketplace. However, for this, you should use your smart yet strategic thinking to fulfill your objective and increase your sales ranks in the Amazon. Here, experts have mentioned about 3 interesting ways to boost the sales rank in the aforementioned marketplace.

  1. Proper Usage of Keywords

Location and usage of the keywords are very much essential to get good ranks in the Amazon marketplace. Keywords constitute a prime way, which shoppers find them at your business page and is similar to the way, in which they search for different things on Google.

Things to Remember

  • You should use words rather than using phrases to get large numbers of hits
  • Save the title for the title of your products and your search keywords should be efficient
  • Make sure to use keywords on your own, so that Amazon does not accuse to for infringing on the intellectual property
  1. Gain Knowledge of Amazon Algorithms Seriously

Algorithms created by Amazon Group provide simple and easy choices while resolving equations and completely deal with the guesswork associated with the procedure. These may range from simple fortune tellers to what exactly the Amazon uses and mutates itself based on both the country and the category. Hence, in this case, a seller should stay aware of the following and take the necessary actions-

Price

Sellers should shuffle their sales price tags in upward or downward direction within a period of 6 weeks to maintain their listings in fresh.

Availability

Amazon sellers should make sure to mention and even change the number of a specific product left in their stocks in their respective product pages. This will help buyers to know whether you are pricing the products for sale or pricing it according to the highlighted market standards.

Selection

Users often perceive that they are aware of what other people usually search but they do not because Amazon maintains this tidbit very closely.

Sales History

Individual sellers should make sure to have a strong sales history and thereby, should retain their ranks on the Amazon marketplace.

  1. Price Optimization

Price optimization has a prime role to sell your product offers and increase the standard of your sales history. This method involves the usage of a detailed mathematical analysis to know the way, in which customers give responses to different prices for the company products as well as services with the help of various channels. The main role of this technique is to determine the price, which company applies to meet its goals in the best way as possible, such as boosting their operational profit. Data in this case are inventories, operational costs and historic sales as well as prices.

By Sonal Dharampuria

5 Essential Strategies to Make Online Selling Easier

Today, almost every individual irrespective of their age, gender and profession often opt to buy varieties of products via online sites prevailing over the internet. This gives a wide scope to every online business owner to boost its business and earn a huge amount of profit. However, to achieve a high volume of sales online is not a piece of cake. Instead, every website owner has to put many efforts and formulate effective strategies to make the process of online selling simple and easy. Hence, by this article, you will get information about 5 essential strategies to make the entire process of online selling simple and easy.

Acknowledge about Integral Selling for Your Business

In the first step, every business owner should make sure to provide a detailed information to the potential buyers about what it offers. You may do this only if you know the process, with the help of which you may educate about it and receive money for showing your huge level of expertise.

Use the Technique of Promotional Emails Strategically

Secondly, as an owner of any online business, it is very much essential for you to apply the technique related to promotional emails in a strategic manner. This means, you should send 2 to 3 promotional emails in a month to both new and already existing customers. This will let them stay interested towards your product offerings and at the same time, never make them fatigue with your large numbers of emails.

Marketing Materials should Intend to Explain the Buying Process to Prospects

You should arrange your online marketing and promotional materials in such a way that intends to explain your prospects the exact buying procedure. If you are providing explanations about your offered products, you should make sure to keep the buy now button in readily apparent on the sales page. On the other side, if you sell any service, you should provide several options to your target market to set up contact with you for buying your offered services with the help of instant messages, voice mails and emails.

Include the Law of Attraction via Sharing of Knowledge

Sharing your valuable knowledge as well as expertise with the respective target market constitutes the most effective way to sell the products/services or to boost the business and earn profits.

In fact, the selling of products with the intention to help prospects in resolving their problems and problem-resolving types of enthusiasm acts as the sound attraction mechanism for large numbers of new clients. In simple words, you should make your enthusiasm towards resolving problems as an effective mechanism to get many new clients and thereby, create a huge customer base.

Display the Prices

Most of the service business owners do not list their prices or fee structure at any place on their promotional/marketing materials. However, experts believe that an individual business owner should always remain open as well as transparent with the pricing details t gain the trust of both prospects and existing customers.

Therefore, with the application of right strategies, one can expect to boost online sales and receive highest possible profit.

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Thinking to start a Successful eCommerce Business?
Ecommerce Shopify Virtual Assistant Services
What Benefits to have a Virtual Assistant?
Virtual Assistants- The Ultimate Guide for Your Business
Top Ecommerce Tasks- Assign to your Virtual Assistant Now!
Virtual Assistants- Your Fastest Ticket to Growth in 2018!
Five Easy Ways to Promote Your Shop Online
How to Increase Sales from Your Ecommerce Store