Cliff TechnologiesCliff Technologies

By Sonal Dharampuria

Thinking to start a Successful eCommerce Business?

It all started on 1979 when Michael Aldrich invented online shopping by connecting a modified television to a transaction-processing computer via a domestic telephone line; then the rest is history. It has been 39 years now since its first evolution and this Ecommerce Explosion have given fears to traditional malls.

The Ecommerce world have changed tremendously in all possible ways in the last decade with the inclusion of:

  • Online Marketplaces
  • Mobile Commerce
  • Digital Marketing & Advertising
  • Personal Online Stores

Such a great revolution has compelled all the entrepreneurs to focus on launching their online businesses; they do intend to succeed fast but most of them characterize same behavioral pattern. They do focus to gather as much advice as possible from their professional references, online media or friends ignoring the fact that each business is unique and has to be taken care very specific to its genre. They are more focused looking into their future ignoring the fact of their journey that will lead.

Creating an online business is not a simple affair; it doesn’t matter how unique your products or services are but still your stakes are higher as you’ll be competing with the world. Here the need arises to hire an Ecommerce Specialist who takes your entire burden and focus on achieving your future targets.

They assist you with working standards, needed technologies, best practices and policies that needs to be taken care specific to your business genre. Let’s see how an Ecommerce Specialist can save you from all the botheration:

  1. Initial StartupStarting off is the most important thing that decides your future planning and your success; most experienced business owners say “60 day mark is the toughest” hence seek as much expert hands as possible to stand rock-solid. Some of the few important things that needs to be kept in mind are:
    1. Product Research
    2. Market Trends
    3. Competitor Analysis
    4. Marketplaces Startup Assistance (Amazon, eBay, etc.)
    5. Brand/Category Approval
    6. Product Content and Listing
    7. Online Store Design & Development

Taking care of all the above points is really difficult keeping in mind your existing work chores hence connection to a reliable Ecommerce Partner is the best option to get started.

  1. Creating your Own Online Store– We all know that creating an online store is not easy! We are puzzled after seeing so many options online that commit best technology, speed, easy to navigate, user-friendly interface, optimized code pattern, and so on; hence seeking an expert assistance is mandatory. It will take care of your qualms by:
    1. Choosing the best technology like Shopify
    2. Designing and developing best Store
    3. Product Migration & Building
    4. Product Images and Content
    5. Security and Payment Gateways
    6. Handling Everyday Operations & Customer Support
    7. Regular Store Maintenance, etc.
  1. Presence in Marketplaces– We cannot ignore the presence of a huge arena of online marketplaces viz. Amazon, eBay, Walmart, NewEgg, Etsy, etc. that dominate the Ecommerce space; they have their own rules and policies that need to be adhered at all cost. These platforms provide instant exposure of your products but it definitely needs a strategy with strict guidelines as per marketplace norms. Your Ecommerce Specialist step-by-step guide is very important so as to get most out of these platforms.
  1. Digital Marketing & Advertising– It is really challenging to reach out to relevant audience; only few succeed in making money at the end. A right marketing strategy is the only solution that can make you stand out from the crowd; it applies to your own Store or any of the marketplaces. A relevant Ecommerce Specialist will work out a great marketing/advertising plan using the most relevant Digital Marketing tools viz. Social media, blogs, paid advertising, content marketing, etc. resulting in maximum exposure and sales.

We all know that online shopping or Ecommerce will continue to grow exponentially rising your products sales in all the possible online channels but it will not be achievable without an Ecommerce Expert who can guide and handle your account at all levels. It is important to understand your needs, required approach and buyer’s vision to take you to top!

By Sonal Dharampuria

Five Easy Ways to Promote Your Shop Online

Before the availability of internet, small business owners have limited opportunities in their hands to promote their product offers and launch advertisements to approach their target customers. However, with the availability of internet and social media platforms, along with popular shopping portals, businesses have obtained many innovative ways to promote the shop online and that too without any requirement of breaking the bank.

Use the Big Local Listing Services

Registering your online business with Google Places lets you to found easily on various Google searches and on the Google Maps. Only you have to fill the form and register as well as verify the business via the prescribed confirmation process i.e. either via snail mail or a phone call. After this, you may register your business in Yahoo Local and requires only a few minutes to do the setup. You may go with the same process with Microsoft Bing, as here also you only require sign up and verification process.

Embrace the Social Media

Social media is not a tool to achieve exposure. Instead, it acts as an essential time investment for every type of business. You may tie in advertisements and offers on the Facebook page or may create a direct channel with your customers on LinkedIn and Twitter both at company and individual levels. This will definitely be an innovative way to help a lot in your startup.

Start with a Blog

Blog helps a company to get its good name and reputation through followers. In addition, it acts as the best way to connect with consumers directly. However, one of the prime keys associated with blogging is to make sure of keeping the stream updated on a frequent basis. You should always remember that an abandoned and a dormant blog never give any worth to your business.

Upload Multimedia on Flickr and YouTube

Small business-owners may upload creative promotional videos on YouTube at free of cost and distribute among the target customers. However, to do this successfully, one should make sure to include only those contents, towards which people often show their interests to view and are of relevant to the corresponding business. In other words, the promotional video should much more than simple an advertisement. Along with this, you may use Flickr profile that gives you a single place to compile each photo associated with your business and helps to link back to the website.

SEO of the Company Website

Small business owners should never underestimate the significance of search engine optimization in the modern world. Thus, you should give your time to stay aware with the necessary guidelines associated with SEO and make sure that the website remains fully optimized on different search engines.

Therefore, based on the mentioned steps, you will expect to promote your business and product offerings over the internet.

By Sonal Dharampuria

Welcome to Online World..!

 

Welcome to Online World! Online World is amazing and quite exciting. Let Online World make your life more comfortable and enjoyable. With our fast changing Life Style, Online World is the ultimate solution.

What makes “Online World” so powerful is its amazing worldwide reach, its ability to create huge social networks in minutes, and to put you in touch with thousands of people in fractions of seconds. The internet is a marvelous place, come find out how to harness the Online World and turn it into huge paychecks!

A virtual world or massively multiplayer online world is a computer-based simulated environment populated by many users who can create a personal avatar, and simultaneously and independently explore the virtual world, participate in its activities and communicate with others. Whether you want to grow your social media following for your eCommerce site, share your posts with their friends, or both—always be sure to include social sharing buttons on your blog. Just make sure any and all social sites make sense for your specific business and your target audience.

While this site does include purchases made at stores vs. online, the online deals they do feature can’t be beat. The “Store Deals” section often applies to online purchases as well so check there for additional weekly savings. This shopping blog is updated daily with the newest products that can be purchased online. The site researches hundreds of online stores to find the perfect gift, latest tech gadgets, or something for you to treat yourself with.  The best part is that every product is available for purchase; the site does not tease you with product design concepts.

This website focuses on value for your money, so they feature both high-end and bargain deals. The shopping tips are practical and useful. Bargain Babe hunts for the best coupons and freebies, so you don’t have to, saving you time and money when you are shopping online.  Sharing shopping tips is encouraged, and the ones featured on the site are very useful.

By Sonal Dharampuria

Genius Content Marketing Ideas..!

Sometimes the best content marketing ideas are the ones that come from using everyday websites and platforms. And the good news is that these methods can be duplicated across nearly any topic or niche.

All you have to ask are two important questions: “Who am I targeting with this marketing?” and “How can I get them interested and engaged with this content?” Even large corporations from American Express to Adobe, have gone back to basics.

When it comes to eCommerce, it’s one inbound marketing strategy you can’t afford to ignore. It’s the primary place on your website where you can share fresh content, initiate conversations, and connect with current and prospective customers.

Smart online retailers also understand that a blog can be a powerful attraction strategy for any website. Not only will creating high quality blog content help you rank for important keywords in search, it will also give you something valuable to share on social media.

But to get the most bang for your eCommerce blogging buck, you’ve got to make it as easy as possible for people to find exactly what they’re looking for (and hopefully even more). And for that to actually happen, you’ve got to have the right mix of navigation, calls to action, and social sharing.

building a successful eCommerce blog requires more than just having the right content. Once someone clicks on one of your posts, you want to keep them there so they start to form a connection and affinity towards your business.

Whether you want to grow your social media following for your eCommerce site, share your posts with their friends, or both—always be sure to include social sharing buttons on your blog. Just make sure any and all social sites make sense for your specific business and your target audience.

As you think about your audience and your blog, what features might you add to your sidebar to help make your content easier to navigate or encourage prospective customers to engage?

By Sonal Dharampuria

What Bots Can and Can’t Do for Your Online Store

 

It’s hard to talk about “conversational commerce”—a concept to describe the future of messaging apps—without mentioning chat bots.

Chat bots are essentially programs pretending to be people that you can interact with through text or even voice. Essentially, you can talk to these chat bots in your messaging apps, much like you would any other contact in your list, to get the day’s news or even get something done.In the context of Conversational commerce, where messaging apps become a bridge between consumers and businesses, chat bots seem to be the best answer for e commerce business owners to manage thousands of one-to-one conversations with customers.

But for many online business owners who don’t need to manage that many customer conversations at a time, “outsourcing” customer support to a robot just isn’t worth sacrificing the quality of each individual shopper’s experience or what you as a business owner could learn from them.These smaller online businesses are often run by one or two people who, thanks to a bit of automation, are more than capable of juggling several conversations with their customers at any given time.

you might be hesitant to completely trust a bot with something as important as providing good customer service.Instead, e commerce businesses should look at conversational commerce as an opportunity to couple intimacy and automation to help them deliver a more personal customer experience through messaging apps.

While the chatbot hasn’t evolved to the point where it could completely pass for a real person yet, the messaging app has evolved to improve a part of business that never quite carried over from brick-and-mortar to the online store: Sales and customer support.

And it’s only possible now because messaging apps as a whole have experienced growth compared to most social apps, offering users a more engaged and private communication channel than any social network. Among these messaging apps, Facebook Messenger presents one of the largest opportunities right now.

By Sonal Dharampuria

The Best Parts & Benefits of Online Ecommerce

 

The Ecommerce industry is continuously growing. Right now there are millions of websites online, the majority of them are business related which sells either a service or a product of some kind. Whether you are just now getting in or you are preparing to make the choice, hopefully the benefits discussed below about the ecommerce industry will help you decide whether it will be right for you or not.

You are your own boss

This is worth a lot. I had a corporate job where I work eight to five every day. It paid my bills, it kept my family in a comfortable home, but I absolutely despised the idea that I would never move on past where I was currently at. I had pretty well reached my max position I was capable of without attending more college. Although the cost of living raises were imminent, I knew that I would never be able to build onto my house or have a really nice car. I was stuck. Going into the ecommerce industry brought some excitement back to my life. No longer was I limited in my salary. Instead, the opportunities were endless, and the profits I made would be going into my pocket and no one else’s. This is what being my own boss was for me, it was not just about setting my own hours. I was prepared to work as long as I knew that the payoff would be coming to me and no one else.

Low Setup Cost

As mentioned, I had my own home, a family, and had a regular daily job. I did not hit the lottery jackpot and was never capable of investing a ton of money. This was one of the biggest benefits in setting up an ecommerce store. Without too much cash, I could get something moving. This is not to say that you should assume that you can get started with no money. To be quite honest, you must have a marketing budget and you should have enough to get a website developed, assuming you can not do it yourself. However, your marketing budget does not need to exceed more than about $40.00 per month initially to get your business moving.

Very Little Overhead Expense

The problem with brick and mortar companies is that they really do need to make a lot of money to justify overhead. When you are paying electric and water bills, possible rent, and everything else that comes along with owning a business on main street, having a bad month at the beginning can cause you to close your doors or send you into bankruptcy. The benefit of ecommerce stores is that you can expect to have a bad month or two, maybe even a year, this will not mean that you are out of business before it even began. But, the vast majority of people are capable of eating some of the expenses throughout the growing pains of getting an online business established.

Your Potential Customer Base is Endless

Another problem with brick and mortar businesses is that they are reliant on the traffic that drives by while their doors are open. Luckily for you, in ecommerce, your doors are never closed. As well, your traffic is not just going to come from your small town in Oklahoma, but everyone who has access to the internet across the world. Your loyal customers can be from all 50 states, and maybe from other countries depending on what your intentions are with your ecommerce store.

By Sonal Dharampuria

Why Ecommerce or E-business?

While some use e-commerce and e-business interchangeably, they are distinct concepts. In e-commerce, information and communications technology is used in inter-business or inter-organizational transactions and in business-to-consumer .

Cliff Technologies running an online business which requires many of the same skills you need to manage a physical store. Cliff  technologies have proven that they can sell anything online, from clothes and computers to fresh groceries and frozen foods. Before you take that leap, you should plan how you want to present your business and what type of services you want to offer visitors to your website.

Ecommerce sites fail when owners don’t have a vision for what they want out of them. Cliff provides  work which buyer to help determine the right plan for their needs.Basic services include professional website templates that provide the tools  which need to display and describe the products and online brand, and the ability to process secure payments online so that customers can order at any time.

Three primary processes are enhanced in e-business:-

  1. Production processes:- which include procurement, ordering and replenishment of stocks; processing of payments; electronic links with suppliers; and production control processes, among others;
  2. Customer-focused processes:- It includes promotional and marketing efforts, selling over the Internet, processing of customers’ purchase orders and payments, and customer support, among others; and
  3. Internal management processes:-It includes employee services, training, internal information-sharing, video-conferencing, and recruiting. Electronic applications enhance information flow between production and sales forces to improve sales force productivity. Workgroup communications and electronic publishing of internal business information are likewise made more efficient.

Contact Us

 Cliff Technologies LLC
221 East Indianola Avenue, Maricopa, Phoenix,
AZ 85012

Email: [email protected]

By Sonal Dharampuria

This is why you need Shopify!

 

Are you starting your business or planning to bring the existing one online? Have you spent hours on internet searching for the right platform and still have not got the results? Well, let us help you take the right decision by choosing the platform which will benefit you and your business. And that platform is Shopify! We hope you find all-you-need-to-know-information in this blog and proceed with building up your store or business online. But before everything else, you need to know, what Shopify is actually and what does it do!

Shopify is one of the largest and easiest e-commerce builders to assist you in building up your online store. It lets you organize your products, inventory, and listing. It promotes your business online on different and commonly used social media platforms, setup up payment options for you and handles your customers on your behalf.

It will be fruitful for you and your business to choose Shopify over everything else as it has way more in the basket for you than just setting up your store online. It lets you choose the look out and theme of your online store as per your choice. It handles everything from payments to orders so that you can simply concentrate on running your business smoothly. It is very easy to use and is affordable on top of everything. Also, it can manage your inventory, whether it be two or twenty thousand or unlimited. It helps to keep a track of your sales and growth so that you know where you and your business stand in the every step and make the proper plans for future.

All those things and that is not it! You can go and learn the success stories of the people being in small or large business who have successfully build up and running their online business, with the help from Shopify! With the Christmas around the corner, worrying about setting up your business should be the last thing on your mind! It’s the time to celebrate and enjoy the festive spirit with your family and loved ones. We Cliff Technologies are the authorized partners of Shopify helps our clients in this journey from the beginning and take them towards the growth and success of their online business. We hope it is now easier for to pick what is best for you.

Merry Christmas!!!

By Sonal Dharampuria

Have you done everything to ensure the success of your Business?

 

Have you done everything to ensure the success of your Business?

Are you drowning in the sea of questions as to what to do and what not to? When it comes to the success and growth of your business, you don’t want to leave any stone unturned. Also, you are never short of suggestions and advises, but it that enough and relevant for the type of business you are running? If the answer is No, then you have a lot to think and work about and we hope this blog will help you and boost not only your business but your confidence too.

It is essential for you, as a seller to understand the need to sell your products on as many places as you can. It’s hardly possible for your business to be physically present everywhere, especially if you own a small business. We are sharing a checklist, which covers all the important factors you need to know:

  • Get your E-Commerce platform ready, if you haven’t already done that yet. If not, then you need one ASAP so that you can target a large number of people at one time. And if “getting an online store” is a hassle for you, then get help from experts and you simply sit back and relax.
  • Marketing & SEO strategies; make a plan to help the potential customers to find your store using the search engines. It targets potential, relevant and massive traffic and increases not only your sales but your brand value too.
  • Optimize and customize your storefront; you must have the complete control over your website so that you’d be able to customize in the way you like from layout, colors to content. Chose your own design and theme and make sure your store page is user-friendly.
  • Product management; it is as important as earning money. You need to manage your inventory, organize your products by category, type season, sale, etc., and add multiple images to make consumer’s selection easier.
  • Payments and checkout; make sure the payments options are easy and quick so that your customers find the entire shopping experience happy and friendly.

Keep these points handy and sure your business success. We agree, some of these points seem critical to handle but that’s where specialists come in. They will not only handle your account for you but will also drive sales for you. One of top e-commerce platform is Shopify. We hope you follow all these steps and simply sit back and relax while your business is being run and flourished.

Good Luck!

By Sonal Dharampuria

How to make your Online Ecommerce Store Profitable?

This question must be coming in mind of all the sellers who aim to sell online via their own store! Revenue generation via this medium is really puzzling for all those sellers who are busy in their core business and are not able to concentrate on the online platform techniques.

To get noticed in this saturated web environment is really tough hence the best approach to solve this riddle is to outsource it to expert professional companies who can take care entire operations. All entrepreneurs who wish to increase web traffic can use these small hacks while choosing their best partner in this arena.

1. Fast Loading Speed
Make sure that your online store is operating on the highest bandwidth you can afford. The difference of few seconds can make your customer’s shopping experience fabulous.

2. On-Page SEO
Expert On-page SEO services should be rendered with focus on target keywords that can give maximum conversions and visibility.

3. Responsive Design
Mobile traffic is tremendously increasing hence nowadays its mandatory to have Responsive design that is compatible to all mobile devices.

4. Visible Contact Details
Please make sure that your Contact information along with all Social Media Links is clearly visible and found easily.

5. Smooth Navigation
Complex navigation among pages creates confusion and frustrations among your visitors hence make sure that all your page navigation are simple and easy.

6. Social Proof
Visitors are confident to buy from a website that has many social evidences, testimonials and recommendations; hence make sure that these attestations are clearly visible.

7. Return/refunds Policy
Clearly state return and refund policies making your customer feel at ease in all conditions.

8. Sales/Offers Section
A great way to grab eyeballs is to highlight sales and offers section in your website, this definitely attracts visitors to look for current offers.

9. Multiple Payment Options
Your website should have multiple payment options to deal with all kind of shoppers that compel them to trust your brand.

10. High Quality Product Images
Make sure that you are providing multiple high quality product images from different angles to give deep understanding about your product.

Cliff Ecommerce who is Official Shopify partner and a trusted brand working with many sellers is committed to provide best services as per current Ecommerce trends. We are not only making sure that your website is following all the norms but our long term association confirms that your store generates ample revenues at all times.

Please contact us for more details and lets make your Online Store Profitable!

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Thinking to start a Successful eCommerce Business?
Five Easy Ways to Promote Your Shop Online