By Brij

How to Increase Sales on Amazon Overview

With the completion of its 20 years, the Amazon Group has come up with further big opportunities to increase their sales with the help of Amazon shopping portal. Only, sellers and retailers have to follow the following important tips and tricks to boost the sales.

Get Reviews in the Form of Media Contents

Customer reviews come with enormous power. In fact, approximately 88 percent of the total consumers often say that they have a huge trust on online reviews than personal recommendations. Hence, it has become very much essential for retailers and sellers online to look for special reviews, which include the media contents. Reviews with suitable videos and pictures/images of various products may work as wonders. If you locally know people, who have used your offered product, you should definitely approach them.

Approximately 90 percent of the total buyers of Amazon fail to give their feedbacks. However, with the help of an innovative program organized by Amazon Group, sellers may increase the numbers or volume of the submitted feedback and thereby, help in the eradication of negative and neutral comments. Other than this, sellers may even take help from contact sellers other than Amazon to provide their valuable reviews.

Bring Improvements in the SEO

Other than price and rating of a seller, Amazon even looks at various keywords present in the ranks or listings and title of a product. Because of this, the keyword stuffing option provided by Amazon for a particular title of a product is highly reminiscent tactic, which SEO agencies often use to bring improvements in the ranks of Google during 2000’s.

Other than title of a product, you will get character limit consisting of 500 characters, under which you should make sure to include the maximum numbers of keywords as possible o make sure about the product’s visibility. For this, Amazon suggests for the inclusion of a particular brand, product description, material, product line, color, material, quantity and size associated with the sector.

Moreover, experienced Amazon retailers suggested the usage of Amazon Keyword Tool that uses the auto complete service of Amazon for finding of the popular long tail type of keywords, where they receive points/scores ranging from 1 to up to 10. In this case, you should make sure to export those, which you find as the best fit and import them under your Keyword Planner Tool of Google. Here, you may gauge the existing search volume associated with the mentioned keywords.

Take Help of the Advertisement

If you have just started your online business or wanted to get your products at the front of various eyeballs, as possible, you should definitely try for sponsored product options available on Amazon. This helps you to display the products under your search results highlighted in the right column or over the detail pages. Amazon announced about its plan to expand this feature further in the upcoming months to increase the visibility of advertisement. In an invariable manner, Amazon provides you with free credits, so that you may start well and achieve a huge success.

Use the Power of Discounts

Discounts constitute the most significant way to convert your highly motivated buyers and create a lasting relationship. Daily deals and discounts will help you to secure the first position associated with your product category. This even opens the possibility to appear on the home page of Amazon under New and Noticing categories or Hot Deals intended mainly to generate a big amount of online traffic. Discounts also allow sellers to expose the related products on the page. Therefore, customers will be able to view your other product offers at a glance and get attracted easily to make purchases of any of the full priced items