By Sonal Dharampuria

Five Easy Ways to Promote Your Shop Online

Before the availability of internet, small business owners have limited opportunities in their hands to promote their product offers and launch advertisements to approach their target customers. However, with the availability of internet and social media platforms, along with popular shopping portals, businesses have obtained many innovative ways to promote the shop online and that too without any requirement of breaking the bank.

Use the Big Local Listing Services

Registering your online business with Google Places lets you to found easily on various Google searches and on the Google Maps. Only you have to fill the form and register as well as verify the business via the prescribed confirmation process i.e. either via snail mail or a phone call. After this, you may register your business in Yahoo Local and requires only a few minutes to do the setup. You may go with the same process with Microsoft Bing, as here also you only require sign up and verification process.

Embrace the Social Media

Social media is not a tool to achieve exposure. Instead, it acts as an essential time investment for every type of business. You may tie in advertisements and offers on the Facebook page or may create a direct channel with your customers on LinkedIn and Twitter both at company and individual levels. This will definitely be an innovative way to help a lot in your startup.

Start with a Blog

Blog helps a company to get its good name and reputation through followers. In addition, it acts as the best way to connect with consumers directly. However, one of the prime keys associated with blogging is to make sure of keeping the stream updated on a frequent basis. You should always remember that an abandoned and a dormant blog never give any worth to your business.

Upload Multimedia on Flickr and YouTube

Small business-owners may upload creative promotional videos on YouTube at free of cost and distribute among the target customers. However, to do this successfully, one should make sure to include only those contents, towards which people often show their interests to view and are of relevant to the corresponding business. In other words, the promotional video should much more than simple an advertisement. Along with this, you may use Flickr profile that gives you a single place to compile each photo associated with your business and helps to link back to the website.

SEO of the Company Website

Small business owners should never underestimate the significance of search engine optimization in the modern world. Thus, you should give your time to stay aware with the necessary guidelines associated with SEO and make sure that the website remains fully optimized on different search engines.

Therefore, based on the mentioned steps, you will expect to promote your business and product offerings over the internet.