Cliff TechnologiesCliff Technologies

By Sonal Dharampuria

Amazon Global Expansion Strategy for Sellers

Whether you are entirely new to global sales or a seasoned exporter, you will definitely get a plenty of benefits from the exclusive Amazon global expansion strategy, as the strategy has made international selling simple and easy.

Amazon in fact has a consistently growing customer base and top quality of international logistics abilities intended primarily to leverage the Amazon global scale for large numbers of e-commerce store owners by selling to millions of new customers.

Steps to Follow to Get Benefits

Only online business owners have to follow some simple and easy steps to get benefits from the global expansion strategy of Amazon.

  • Decide What and Where to Sell

You have to dedicate your time to understand the available opportunity and the way, in which Amazon will help you to achieve success in international sales. Based on this, you have to decide about the products you should sell and the areas, where you have to sell your product offerings.

  • Register and List the Product Offers

Once you decide about products to sale and select areas, you should move ahead to select Amazon tools to create your product listings across different marketplaces in an easy manageable and in the fastest possible way.

  • Select a Specific Fulfillment Method

Next, online storeowners have to choose the available fulfillment services of Amazon to select a specific fulfillment method. This step will help sellers to take proper care of the shipping activities and fulfilling of various international orders or do everything on their own efforts in a hassle-free way.

  • Manage the Business

You have to manage the necessary customer support services and returns, so that you may optimize your international business within a flick of time and efficiently.

Amazon International Marketplaces Significance

Amazon Group has succeeded to make its presence in almost 11 different countries, which include Canada, United States, United Kingdom, Mexico, France, Germany, Spain, Italy, China, Japan and India. In this way, it provides a huge potential growth for online business owners. With 11 different global marketplaces, 30 different categories available for global listing, 109 fulfillment centers and buying customers in approximately 180 countries. International marketplaces of Amazon constitute the perfect platform for various sellers looking to introduce their product offers to approximately millions of new worldwide prospects/customers. Registration with the international seller accounts of Amazon allows any seller to sell their products in any of the aforementioned marketplaces and thereby, gives an immediate access to all customers, who choose the buying experience of Amazon. Lastly, you as a seller do not have to worry about time, cost or any other tedious operation associated with setting up your own online business in any foreign country as compared to selling your products via Amazon.

 

By Sonal Dharampuria

How to Increase Sales on Amazon Overview

With the completion of its 20 years, the Amazon Group has come up with further big opportunities to increase their sales with the help of Amazon shopping portal. Only, sellers and retailers have to follow the following important tips and tricks to boost the sales.

Get Reviews in the Form of Media Contents

Customer reviews come with enormous power. In fact, approximately 88 percent of the total consumers often say that they have a huge trust on online reviews than personal recommendations. Hence, it has become very much essential for retailers and sellers online to look for special reviews, which include the media contents. Reviews with suitable videos and pictures/images of various products may work as wonders. If you locally know people, who have used your offered product, you should definitely approach them.

Approximately 90 percent of the total buyers of Amazon fail to give their feedbacks. However, with the help of an innovative program organized by Amazon Group, sellers may increase the numbers or volume of the submitted feedback and thereby, help in the eradication of negative and neutral comments. Other than this, sellers may even take help from contact sellers other than Amazon to provide their valuable reviews.

Bring Improvements in the SEO

Other than price and rating of a seller, Amazon even looks at various keywords present in the ranks or listings and title of a product. Because of this, the keyword stuffing option provided by Amazon for a particular title of a product is highly reminiscent tactic, which SEO agencies often use to bring improvements in the ranks of Google during 2000’s.

Other than title of a product, you will get character limit consisting of 500 characters, under which you should make sure to include the maximum numbers of keywords as possible o make sure about the product’s visibility. For this, Amazon suggests for the inclusion of a particular brand, product description, material, product line, color, material, quantity and size associated with the sector.

Moreover, experienced Amazon retailers suggested the usage of Amazon Keyword Tool that uses the auto complete service of Amazon for finding of the popular long tail type of keywords, where they receive points/scores ranging from 1 to up to 10. In this case, you should make sure to export those, which you find as the best fit and import them under your Keyword Planner Tool of Google. Here, you may gauge the existing search volume associated with the mentioned keywords.

Take Help of the Advertisement

If you have just started your online business or wanted to get your products at the front of various eyeballs, as possible, you should definitely try for sponsored product options available on Amazon. This helps you to display the products under your search results highlighted in the right column or over the detail pages. Amazon announced about its plan to expand this feature further in the upcoming months to increase the visibility of advertisement. In an invariable manner, Amazon provides you with free credits, so that you may start well and achieve a huge success.

Use the Power of Discounts

Discounts constitute the most significant way to convert your highly motivated buyers and create a lasting relationship. Daily deals and discounts will help you to secure the first position associated with your product category. This even opens the possibility to appear on the home page of Amazon under New and Noticing categories or Hot Deals intended mainly to generate a big amount of online traffic. Discounts also allow sellers to expose the related products on the page. Therefore, customers will be able to view your other product offers at a glance and get attracted easily to make purchases of any of the full priced items

By Sonal Dharampuria

3 Interesting ways to Boost your Sales Rank in Amazon

Today, almost every individual or their family members purchases something from Amazon or most of the individuals know someone, who usually place their orders via Amazon. Hence, as a seller, you will get a wide scope to sell your products with the help of a leading Amazon marketplace. However, for this, you should use your smart yet strategic thinking to fulfill your objective and increase your sales ranks in the Amazon. Here, experts have mentioned about 3 interesting ways to boost the sales rank in the aforementioned marketplace.

  1. Proper Usage of Keywords

Location and usage of the keywords are very much essential to get good ranks in the Amazon marketplace. Keywords constitute a prime way, which shoppers find them at your business page and is similar to the way, in which they search for different things on Google.

Things to Remember

  • You should use words rather than using phrases to get large numbers of hits
  • Save the title for the title of your products and your search keywords should be efficient
  • Make sure to use keywords on your own, so that Amazon does not accuse to for infringing on the intellectual property
  1. Gain Knowledge of Amazon Algorithms Seriously

Algorithms created by Amazon Group provide simple and easy choices while resolving equations and completely deal with the guesswork associated with the procedure. These may range from simple fortune tellers to what exactly the Amazon uses and mutates itself based on both the country and the category. Hence, in this case, a seller should stay aware of the following and take the necessary actions-

Price

Sellers should shuffle their sales price tags in upward or downward direction within a period of 6 weeks to maintain their listings in fresh.

Availability

Amazon sellers should make sure to mention and even change the number of a specific product left in their stocks in their respective product pages. This will help buyers to know whether you are pricing the products for sale or pricing it according to the highlighted market standards.

Selection

Users often perceive that they are aware of what other people usually search but they do not because Amazon maintains this tidbit very closely.

Sales History

Individual sellers should make sure to have a strong sales history and thereby, should retain their ranks on the Amazon marketplace.

  1. Price Optimization

Price optimization has a prime role to sell your product offers and increase the standard of your sales history. This method involves the usage of a detailed mathematical analysis to know the way, in which customers give responses to different prices for the company products as well as services with the help of various channels. The main role of this technique is to determine the price, which company applies to meet its goals in the best way as possible, such as boosting their operational profit. Data in this case are inventories, operational costs and historic sales as well as prices.

By Sonal Dharampuria

Amazon Coming to Australia- The Next Big Thing

 

The former executive of Amazon Group has recently highlighted about the company’s Australian roll out plan and we finally come to know about the exact launching date. From the upcoming year 2018, Australians will be able to utilize Amazon, one of the popular online shopping portals to make a purchase of various products, which include electronics, clothes, groceries and a wide range of takeaway food items.

In simple words, Australians will be able to receive every possible service including the delivery of fresh food delivery to the Amazon Prime Now.

Brittain Ladd, the former senior manager of the Global Logistics in Amazon Group has highlighted that Amazon’s parent company that the shopping roll out of their company will include Australia very soon. Ladd further said that the company perceives Australia as a lucrative and an appealing market.

Hence, Amazon will launch highest possible numbers of products of services within the entire region of Australia. Until now, we have obtained following updates related to Amazon roll out plan in Australia.

Launch of Amazon in Australia

Amazon has plans to launch its flagship Australian website in both up and running state by the end of the upcoming 2018. Despite it is relatively long waiting as compared to our expectations; we got the confirmation about it.

Overview on Amazon Prime Now

Amazon Group has confirmed about the launch of the Amazon Prime Now premium service i.e. the Australian version of the website. This website will provide the fastest possible shipping services to members in combination with several other benefits. However, we do not have any update about whether Amazon will bring its own courier service or take help from any third party/parties for delivery of their products.

Overview on Amazon Fresh

Amazon Fresh, as the name suggests has specialization in the delivery of groceries. This website performs its functions in almost same manner, as the main website of Amazon. However, Amazon Fresh portal gives emphasis on supermarket goods and fresh food items.

It has a wide range of categories available, which include veggies, fruits, packaged products, frozen and canned food items, cheeses, pasta, beauty/cosmetic products and household supplies. Amazon Group has further confirmed that it will launch its Amazon Fresh site in Australia.

By Sonal Dharampuria

5 Reasons as to why you should get associated with Cliff Technologies!

 

A few years ago, if someone would have proposed the concept of doing business across the globe, we definitely would have considered it as the most expensive and challenging task. But with the evolution of technology, it’s now pretty easier and effective to outsource your business. With lots of opportunities overseas, it is now the basic requirement to be known worldwide. So if you have a business or business plan, don’t just wait for the miracle to happen, take the right decision which will take you towards the growth and success of your business.

Let us first make you all aware about Cliff Technologies! It is a universal, technological, outsourcing and consulting company connecting 30+ countries in 5 continents with global initiative and services. This might be the right time to get associated with platforms like Cliff Technologies and expand your business on the global level. We assist you from setting up your web presence to your product, business marketing and inventory and account management.  Let’s see the top 5 reasons you need to be a part of Cliff Technologies:

  1. We assure reliability, safety, and security while handling client data so that you can be sure and confident about sensitive issues like information security and confidentiality.
  2. Our team of highly skilled professionals are dedicated to deliver the accurate commitment based results on the service agreement and thereby keeping transparency with business terms.
  3. Our services are designed in the way to deliver the best with the value of your money. Our team ensures to derive the maximum returns on your investments.
  4. We provide proactive and ardent customized solutions whenever required and share our expertise on critical issues like sales and growth.
  5. We keep active and frequent communication with all our clients and keep them updated about the progress of their individual projects and keep brainstorming about the everyday hurdles and milestones.

Feel free to contact us to know more about setting up your online business to systematic management of your data, complete digital marketing or starting up with Amazon, eBay or Shopify.

Contact Us

 Cliff Technologies LLC
221 East Indianola Avenue, Maricopa, Phoenix,
AZ 85012

Email: sales@clifftechnologies.com

By Sonal Dharampuria

Cliff- Amazon’s Official Service Partner successfully serving 150 Sellers!

Few months back Amazon successfully launched Amazon Service Provider Network (ASPN) to woo customers. Cliff eCommerce became partner to assist and bridge Amazon’s sellers’ proficiency gaps in this new digital economy.

For small and large businesses, joining our network is a valuable tool in order to get more exposure and reach more clients. Cliff eCommerce have successfully launched its unique brand “Seller Drive” so as to unify service goals. As per today’s date, we are successfully serving more than 150 Amazon Sellers in various services segments.

Sellers are usually hand picking single or bundled service packs concerning their requirement while paying as per usage. Cliff Customer Manager and service staff makes sure services are rendered at an utmost level. Apart from Amazon, our team is assisting sellers in other marketplaces like Flipkart, Snapdeal, etc.

The services that we are focusing on are:

1. Catalogue Listing and Content Development
2. Amazon Sponsored Ad
3. Amazon Account Reinstatement
4. Deals N Promotions
5. Everyday Operations
6. Account Health Management
7. Complete Boost Sale Package

Lets celebrate this achievement together while adding more members in our Sellers’ family… Connect us NOW!

Amazon Global Expansion Strategy for Sellers