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By Brij

Amazon’s New Refund Policy- Worry Point for Sellers!

 

Most of the Amazon sellers are now protesting vigorously the latest returns policy introduced by Amazon Group, as it will ease the procedure of sending back various items even at the expense of merchants for consumers. This week, the Amazon Group emailed to inform marketplace sellers involved in the shipping of their products from the garage, home or any warehouse that starting from October 2 2017, items will become automatically authorized for the return.

This implies that any buyer now no longer requires approaching the seller prior to sending/returning any item back, while the merchant will not get any scope to communicate for convincing the customer. For instance, if any consumer returns his purchased phone or any other electronic item because of difficulty in its usage, the seller will no longer be able to help him for it. Instead, the Amazon policy will force the seller to pay refunds of the respective electronic device.

The Email mentioned that customers may now be able to get a printed document of the prepaid return and shipping label with the help of online return center within a less possible span of time. In addition, Amazon declared that it will introduce return fewer refunds. This feature allows sellers to give refunds without taking back the purchased item, which may involve huge expenses in the shipment process or involve difficulty associated with its reselling process.

Hence, a third-party seller highlighted the email and opined that the newly introduced policies of Amazon will cause a big harm to various small business ventures, as they meet their own orders. Online forums further highlight many angry sellers. By discussing the topic related to return fewer refunds, a merchant opined, “The new policy will allow our customers in another way to get various things from us at free of cost. We cannot consider this as a joke.”

Another comment highlighted, “Amazon is assuming that a buyer should never give any false reason related to returning the product to escape from making any payment for it.” Few of the sellers even mentioned in various online forums that Amazon Group is allowing exemptions to specific numbers of items from the automated return procedure. Amazon, on the other side, confirmed that sellers will receive exemptions only in case of excluding only specific inventories and they will have the return less service on an optional basis.

Amazon stated in its e-mail, “Our latest features will help sellers to reduce their costs and time related to returns of products and at the same time, to provide customers with the efficient and the easiest return experience. In addition, our rules will be applicable only to various in-policy returns and we will disrupt the notion about its charges equal to premium for returning labels.”

The newly introduced changes in the policy will direct various sellers, who often opt to fulfill orders of their customers on their own rather than with the help of Amazon. Therefore, Amazon online shopping site is putting its best possible effort to give same shopping experience to every individual irrespective of whether he buys any product from the Amazon or with the help of any third-party merchant.

 

By Brij

5 Digital Marketing Excellent opportunities that will make you increase Sales

Digital Marketing is not a trend anymore. Nowadays, Internet is a promising business field and it doesn’t look at sectors. It is strictly necessary to offer your customers a digital experience. Marketing online comprises different sectors that must be exploited according to the needs of your company and your clients. Each area allows a unique communication with specific characteristics that permit you to gain and retain clients. 
 
Let’s check it out some digital marketing options that you can use to improve sales!
 
1. Updated Website
The website of your company is the main entrance door which usually the first virtual contact a costumer might have with your company and whenever they have doubts, the website is used to find the answers. The website should transmit confidence and credibility. Therefore, it is crucial to show the businesses that your company works in, services/products offered and contact details.
 
Nowadays, Smartphones and Tablets play an important role when it comes to Internet Access Devices. It is extremely important to have a responsive layout. This way you will make sure that your services can be seen by anyone, anywhere.
 
2. Social Networks
The benefits of being in the different social networks are unlimited. More than receiving promotions, people want to “feel” a different experience with your brand and the social networks are the perfect channel for this.
Facebook– In Facebook for example, the idea is to create a Fan Page, so you can be in touch with your clients in a relaxed way. There is also the possibility of investing in sponsored ads, broadening your range of action and reaching a specific audience. Facebook is the biggest social network with many users, which can become an excellent investment option for your company.
Twitter– Twitter holds a completely different dynamic. It allows you to post news with a maximum of 140 characters. It is used to spread fast and short news and therefore, used more often than Facebook. There are other options such as LinkedIn, Instagram, Pinterest, and Google+.  All of them have different characteristics and this broadens the type of communications you can have with your customers.
 
3. Marketing Campaigns through Emails
The Email is still one of the main ways of contact, personal and professionally speaking. If you follow correctly, it can have a high return. One of its unique characteristics is the permission that you ask to send different types of content and this makes it more personal than other communication channels. You will only send emails to people that are interested in the content you are sharing and in the services of your company. 
 
4. AdWords
AdWords consists in the creation of paid ads for the different browsers, based on certain keywords. This option allows you to create ads right below Google’s search bar and on its right bar as well. If your company is willing to pay for the clicks of the clients, your company can easily reach the first position of the ads.  SEM (Search Engine Marketing) helps your company, through ads, to obtain the specific audience that is searching for a respective service/product. Your ads will only be available when a person is searching for a keyword, word that should make part of the businesses of your company.
 
5. Start SEOing (Search Engine Optimization)
To reach the best positions in the browsers it is necessary to invest in SEO. The free part: use relevant keywords in your website that describe your services and company. There are other criteria that influence the position such as stability of the website, hard bounces, and others. This is a hard and continuous work. Don’t think you will get results right away. 
 
Time, Dedication, and Planning! These are the keywords when it comes to Digital Marketing.
Are you ready to compete in the online world?

By Brij

Strategies To Validate Your Product Ideas

 

Coming up with a product idea for your new online business can be difficult. More difficult still is building the confidence to make the jump and go through with your idea once you do have one. Will anyone care? Will anyone buy it? These are common questions you’ll ask yourself at some point in your journey. Truth be told, you’ll never know with 100% certainty how well your product idea will do until you actually open up shop. However, by validating your product idea before jumping in head first, you can mitigate risk and build confidence in your idea before investing too much time and money.

Analyze Your Competition

You’re in all likelihood not the first person selling your particular product online. Therefore, a good first step is to look to your competition to better understand demand and potential product appeal.

Although you’ll probably never know exactly how well your competition is doing, there are things you can uncover that can give some indication.

Uncovering Your Competitors

The first step is to first determine who is currently selling your potential product. The easiest way to discover your competitors is to do some simple Google searches for your product idea. It’s important to think like a potential customer and search for terms that customers would actually use.

Once you uncover a few key competitors, you can use free online tools like Similar Web and SEM rush to uncover others.As an example, I searched for “Hair Extensions” in Google. Once I found a few of the top ranking online hair extensions stores, I searched for them in both SEM rush an Similar Web to get the following list of additional online hair extension retailers.

What does their social following/interaction look like?

Social following and interaction doesn’t necessarily correlate to sales but it could be a good indicator of market interest. One of the most important things to remember here is that you can’t take the number of followers for face value. It’s easy these days to purchase thousands of even tens of thousands of fake (robot) followers inexpensively on services like Fiverr. Because of this, you must look past just social following and look at how much interaction they actually receive on posts and the sentiment of responses.

Starting a new business can be a little scary especially when you’re unsure in your product idea. However, taking the time upfront to better understand your competitors, the market and doing some testing can help build confidence and save you time as well as money down the road.

By Brij

Welcome to Online World..!

 

Welcome to Online World! Online World is amazing and quite exciting. Let Online World make your life more comfortable and enjoyable. With our fast changing Life Style, Online World is the ultimate solution.

What makes “Online World” so powerful is its amazing worldwide reach, its ability to create huge social networks in minutes, and to put you in touch with thousands of people in fractions of seconds. The internet is a marvelous place, come find out how to harness the Online World and turn it into huge paychecks!

A virtual world or massively multiplayer online world is a computer-based simulated environment populated by many users who can create a personal avatar, and simultaneously and independently explore the virtual world, participate in its activities and communicate with others. Whether you want to grow your social media following for your eCommerce site, share your posts with their friends, or both—always be sure to include social sharing buttons on your blog. Just make sure any and all social sites make sense for your specific business and your target audience.

While this site does include purchases made at stores vs. online, the online deals they do feature can’t be beat. The “Store Deals” section often applies to online purchases as well so check there for additional weekly savings. This shopping blog is updated daily with the newest products that can be purchased online. The site researches hundreds of online stores to find the perfect gift, latest tech gadgets, or something for you to treat yourself with.  The best part is that every product is available for purchase; the site does not tease you with product design concepts.

This website focuses on value for your money, so they feature both high-end and bargain deals. The shopping tips are practical and useful. Bargain Babe hunts for the best coupons and freebies, so you don’t have to, saving you time and money when you are shopping online.  Sharing shopping tips is encouraged, and the ones featured on the site are very useful.

By Brij

Genius Content Marketing Ideas..!

Sometimes the best content marketing ideas are the ones that come from using everyday websites and platforms. And the good news is that these methods can be duplicated across nearly any topic or niche.

All you have to ask are two important questions: “Who am I targeting with this marketing?” and “How can I get them interested and engaged with this content?” Even large corporations from American Express to Adobe, have gone back to basics.

When it comes to eCommerce, it’s one inbound marketing strategy you can’t afford to ignore. It’s the primary place on your website where you can share fresh content, initiate conversations, and connect with current and prospective customers.

Smart online retailers also understand that a blog can be a powerful attraction strategy for any website. Not only will creating high quality blog content help you rank for important keywords in search, it will also give you something valuable to share on social media.

But to get the most bang for your eCommerce blogging buck, you’ve got to make it as easy as possible for people to find exactly what they’re looking for (and hopefully even more). And for that to actually happen, you’ve got to have the right mix of navigation, calls to action, and social sharing.

building a successful eCommerce blog requires more than just having the right content. Once someone clicks on one of your posts, you want to keep them there so they start to form a connection and affinity towards your business.

Whether you want to grow your social media following for your eCommerce site, share your posts with their friends, or both—always be sure to include social sharing buttons on your blog. Just make sure any and all social sites make sense for your specific business and your target audience.

As you think about your audience and your blog, what features might you add to your sidebar to help make your content easier to navigate or encourage prospective customers to engage?