Cliff TechnologiesCliff Technologies

By Brij

5 Digital Marketing Excellent opportunities that will make you increase Sales

Digital Marketing is not a trend anymore. Nowadays, Internet is a promising business field and it doesn’t look at sectors. It is strictly necessary to offer your customers a digital experience. Marketing online comprises different sectors that must be exploited according to the needs of your company and your clients. Each area allows a unique communication with specific characteristics that permit you to gain and retain clients. 
 
Let’s check it out some digital marketing options that you can use to improve sales!
 
1. Updated Website
The website of your company is the main entrance door which usually the first virtual contact a costumer might have with your company and whenever they have doubts, the website is used to find the answers. The website should transmit confidence and credibility. Therefore, it is crucial to show the businesses that your company works in, services/products offered and contact details.
 
Nowadays, Smartphones and Tablets play an important role when it comes to Internet Access Devices. It is extremely important to have a responsive layout. This way you will make sure that your services can be seen by anyone, anywhere.
 
2. Social Networks
The benefits of being in the different social networks are unlimited. More than receiving promotions, people want to “feel” a different experience with your brand and the social networks are the perfect channel for this.
Facebook– In Facebook for example, the idea is to create a Fan Page, so you can be in touch with your clients in a relaxed way. There is also the possibility of investing in sponsored ads, broadening your range of action and reaching a specific audience. Facebook is the biggest social network with many users, which can become an excellent investment option for your company.
Twitter– Twitter holds a completely different dynamic. It allows you to post news with a maximum of 140 characters. It is used to spread fast and short news and therefore, used more often than Facebook. There are other options such as LinkedIn, Instagram, Pinterest, and Google+.  All of them have different characteristics and this broadens the type of communications you can have with your customers.
 
3. Marketing Campaigns through Emails
The Email is still one of the main ways of contact, personal and professionally speaking. If you follow correctly, it can have a high return. One of its unique characteristics is the permission that you ask to send different types of content and this makes it more personal than other communication channels. You will only send emails to people that are interested in the content you are sharing and in the services of your company. 
 
4. AdWords
AdWords consists in the creation of paid ads for the different browsers, based on certain keywords. This option allows you to create ads right below Google’s search bar and on its right bar as well. If your company is willing to pay for the clicks of the clients, your company can easily reach the first position of the ads.  SEM (Search Engine Marketing) helps your company, through ads, to obtain the specific audience that is searching for a respective service/product. Your ads will only be available when a person is searching for a keyword, word that should make part of the businesses of your company.
 
5. Start SEOing (Search Engine Optimization)
To reach the best positions in the browsers it is necessary to invest in SEO. The free part: use relevant keywords in your website that describe your services and company. There are other criteria that influence the position such as stability of the website, hard bounces, and others. This is a hard and continuous work. Don’t think you will get results right away. 
 
Time, Dedication, and Planning! These are the keywords when it comes to Digital Marketing.
Are you ready to compete in the online world?

By Brij

Welcome to Online World..!

 

Welcome to Online World! Online World is amazing and quite exciting. Let Online World make your life more comfortable and enjoyable. With our fast changing Life Style, Online World is the ultimate solution.

What makes “Online World” so powerful is its amazing worldwide reach, its ability to create huge social networks in minutes, and to put you in touch with thousands of people in fractions of seconds. The internet is a marvelous place, come find out how to harness the Online World and turn it into huge paychecks!

A virtual world or massively multiplayer online world is a computer-based simulated environment populated by many users who can create a personal avatar, and simultaneously and independently explore the virtual world, participate in its activities and communicate with others. Whether you want to grow your social media following for your eCommerce site, share your posts with their friends, or both—always be sure to include social sharing buttons on your blog. Just make sure any and all social sites make sense for your specific business and your target audience.

While this site does include purchases made at stores vs. online, the online deals they do feature can’t be beat. The “Store Deals” section often applies to online purchases as well so check there for additional weekly savings. This shopping blog is updated daily with the newest products that can be purchased online. The site researches hundreds of online stores to find the perfect gift, latest tech gadgets, or something for you to treat yourself with.  The best part is that every product is available for purchase; the site does not tease you with product design concepts.

This website focuses on value for your money, so they feature both high-end and bargain deals. The shopping tips are practical and useful. Bargain Babe hunts for the best coupons and freebies, so you don’t have to, saving you time and money when you are shopping online.  Sharing shopping tips is encouraged, and the ones featured on the site are very useful.

By Brij

Genius Content Marketing Ideas..!

Sometimes the best content marketing ideas are the ones that come from using everyday websites and platforms. And the good news is that these methods can be duplicated across nearly any topic or niche.

All you have to ask are two important questions: “Who am I targeting with this marketing?” and “How can I get them interested and engaged with this content?” Even large corporations from American Express to Adobe, have gone back to basics.

When it comes to eCommerce, it’s one inbound marketing strategy you can’t afford to ignore. It’s the primary place on your website where you can share fresh content, initiate conversations, and connect with current and prospective customers.

Smart online retailers also understand that a blog can be a powerful attraction strategy for any website. Not only will creating high quality blog content help you rank for important keywords in search, it will also give you something valuable to share on social media.

But to get the most bang for your eCommerce blogging buck, you’ve got to make it as easy as possible for people to find exactly what they’re looking for (and hopefully even more). And for that to actually happen, you’ve got to have the right mix of navigation, calls to action, and social sharing.

building a successful eCommerce blog requires more than just having the right content. Once someone clicks on one of your posts, you want to keep them there so they start to form a connection and affinity towards your business.

Whether you want to grow your social media following for your eCommerce site, share your posts with their friends, or both—always be sure to include social sharing buttons on your blog. Just make sure any and all social sites make sense for your specific business and your target audience.

As you think about your audience and your blog, what features might you add to your sidebar to help make your content easier to navigate or encourage prospective customers to engage?

By Sonal Dharampuria

How to make your Online Ecommerce Store Profitable?

This question must be coming in mind of all the sellers who aim to sell online via their own store! Revenue generation via this medium is really puzzling for all those sellers who are busy in their core business and are not able to concentrate on the online platform techniques.

To get noticed in this saturated web environment is really tough hence the best approach to solve this riddle is to outsource it to expert professional companies who can take care entire operations. All entrepreneurs who wish to increase web traffic can use these small hacks while choosing their best partner in this arena.

1. Fast Loading Speed
Make sure that your online store is operating on the highest bandwidth you can afford. The difference of few seconds can make your customer’s shopping experience fabulous.

2. On-Page SEO
Expert On-page SEO services should be rendered with focus on target keywords that can give maximum conversions and visibility.

3. Responsive Design
Mobile traffic is tremendously increasing hence nowadays its mandatory to have Responsive design that is compatible to all mobile devices.

4. Visible Contact Details
Please make sure that your Contact information along with all Social Media Links is clearly visible and found easily.

5. Smooth Navigation
Complex navigation among pages creates confusion and frustrations among your visitors hence make sure that all your page navigation are simple and easy.

6. Social Proof
Visitors are confident to buy from a website that has many social evidences, testimonials and recommendations; hence make sure that these attestations are clearly visible.

7. Return/refunds Policy
Clearly state return and refund policies making your customer feel at ease in all conditions.

8. Sales/Offers Section
A great way to grab eyeballs is to highlight sales and offers section in your website, this definitely attracts visitors to look for current offers.

9. Multiple Payment Options
Your website should have multiple payment options to deal with all kind of shoppers that compel them to trust your brand.

10. High Quality Product Images
Make sure that you are providing multiple high quality product images from different angles to give deep understanding about your product.

Cliff Ecommerce who is Official Shopify partner and a trusted brand working with many sellers is committed to provide best services as per current Ecommerce trends. We are not only making sure that your website is following all the norms but our long term association confirms that your store generates ample revenues at all times.

Please contact us for more details and lets make your Online Store Profitable!

By Sonal Dharampuria

Cliff- Amazon’s Official Service Partner successfully serving 150 Sellers!

Few months back Amazon successfully launched Amazon Service Provider Network (ASPN) to woo customers. Cliff eCommerce became partner to assist and bridge Amazon’s sellers’ proficiency gaps in this new digital economy.

For small and large businesses, joining our network is a valuable tool in order to get more exposure and reach more clients. Cliff eCommerce have successfully launched its unique brand “Seller Drive” so as to unify service goals. As per today’s date, we are successfully serving more than 150 Amazon Sellers in various services segments.

Sellers are usually hand picking single or bundled service packs concerning their requirement while paying as per usage. Cliff Customer Manager and service staff makes sure services are rendered at an utmost level. Apart from Amazon, our team is assisting sellers in other marketplaces like Flipkart, Snapdeal, etc.

The services that we are focusing on are:

1. Catalogue Listing and Content Development
2. Amazon Sponsored Ad
3. Amazon Account Reinstatement
4. Deals N Promotions
5. Everyday Operations
6. Account Health Management
7. Complete Boost Sale Package

Lets celebrate this achievement together while adding more members in our Sellers’ family… Connect us NOW!

By Sonal Dharampuria

Why Cliff have partnered with Shopify?

Today’s breed of entrepreneurs have significant products to sell that are full of innovation, fulfills necessities and novel; but they always struggle to find a practical platform to sell their merchandise online. Similar struggle was faced by Shopify founders that driven them to build a system covering extensive suite of tools making online store development simpler.

Cliff eCommerce have partnered with Shopify so as to solve sellers’ problems while providing all possible assistance in order to build their online store. All the shops are fully hosted ensuring that shops run quickly and smoothly. We provide sellers to opt from a wide variety of store themes that can be free or paid depending on user’s choice.

There are many other features like accepting payments from wide variety of payment gateway, Google analytics, coupons, etc. and the list goes on. Cliff eCommerce provide expert services in accordance with Shopify norms while creating excellent stores for sellers with enormous functionalities and scalability.

Let’s connect together in making your online store dream to reality!