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By Sonal Dharampuria

Amazon’s New Refund Policy- Worry Point for Sellers!

 

Most of the Amazon sellers are now protesting vigorously the latest returns policy introduced by Amazon Group, as it will ease the procedure of sending back various items even at the expense of merchants for consumers. This week, the Amazon Group emailed to inform marketplace sellers involved in the shipping of their products from the garage, home or any warehouse that starting from October 2 2017, items will become automatically authorized for the return.

This implies that any buyer now no longer requires approaching the seller prior to sending/returning any item back, while the merchant will not get any scope to communicate for convincing the customer. For instance, if any consumer returns his purchased phone or any other electronic item because of difficulty in its usage, the seller will no longer be able to help him for it. Instead, the Amazon policy will force the seller to pay refunds of the respective electronic device.

The Email mentioned that customers may now be able to get a printed document of the prepaid return and shipping label with the help of online return center within a less possible span of time. In addition, Amazon declared that it will introduce return fewer refunds. This feature allows sellers to give refunds without taking back the purchased item, which may involve huge expenses in the shipment process or involve difficulty associated with its reselling process.

Hence, a third-party seller highlighted the email and opined that the newly introduced policies of Amazon will cause a big harm to various small business ventures, as they meet their own orders. Online forums further highlight many angry sellers. By discussing the topic related to return fewer refunds, a merchant opined, “The new policy will allow our customers in another way to get various things from us at free of cost. We cannot consider this as a joke.”

Another comment highlighted, “Amazon is assuming that a buyer should never give any false reason related to returning the product to escape from making any payment for it.” Few of the sellers even mentioned in various online forums that Amazon Group is allowing exemptions to specific numbers of items from the automated return procedure. Amazon, on the other side, confirmed that sellers will receive exemptions only in case of excluding only specific inventories and they will have the return less service on an optional basis.

Amazon stated in its e-mail, “Our latest features will help sellers to reduce their costs and time related to returns of products and at the same time, to provide customers with the efficient and the easiest return experience. In addition, our rules will be applicable only to various in-policy returns and we will disrupt the notion about its charges equal to premium for returning labels.”

The newly introduced changes in the policy will direct various sellers, who often opt to fulfill orders of their customers on their own rather than with the help of Amazon. Therefore, Amazon online shopping site is putting its best possible effort to give same shopping experience to every individual irrespective of whether he buys any product from the Amazon or with the help of any third-party merchant.

 

By Sonal Dharampuria

5 Digital Marketing Excellent opportunities that will make you increase Sales

Digital Marketing is not a trend anymore. Nowadays, Internet is a promising business field and it doesn’t look at sectors. It is strictly necessary to offer your customers a digital experience. Marketing online comprises different sectors that must be exploited according to the needs of your company and your clients. Each area allows a unique communication with specific characteristics that permit you to gain and retain clients. 
 
Let’s check it out some digital marketing options that you can use to improve sales!
 
1. Updated Website
The website of your company is the main entrance door which usually the first virtual contact a costumer might have with your company and whenever they have doubts, the website is used to find the answers. The website should transmit confidence and credibility. Therefore, it is crucial to show the businesses that your company works in, services/products offered and contact details.
 
Nowadays, Smartphones and Tablets play an important role when it comes to Internet Access Devices. It is extremely important to have a responsive layout. This way you will make sure that your services can be seen by anyone, anywhere.
 
2. Social Networks
The benefits of being in the different social networks are unlimited. More than receiving promotions, people want to “feel” a different experience with your brand and the social networks are the perfect channel for this.
Facebook– In Facebook for example, the idea is to create a Fan Page, so you can be in touch with your clients in a relaxed way. There is also the possibility of investing in sponsored ads, broadening your range of action and reaching a specific audience. Facebook is the biggest social network with many users, which can become an excellent investment option for your company.
Twitter– Twitter holds a completely different dynamic. It allows you to post news with a maximum of 140 characters. It is used to spread fast and short news and therefore, used more often than Facebook. There are other options such as LinkedIn, Instagram, Pinterest, and Google+.  All of them have different characteristics and this broadens the type of communications you can have with your customers.
 
3. Marketing Campaigns through Emails
The Email is still one of the main ways of contact, personal and professionally speaking. If you follow correctly, it can have a high return. One of its unique characteristics is the permission that you ask to send different types of content and this makes it more personal than other communication channels. You will only send emails to people that are interested in the content you are sharing and in the services of your company. 
 
4. AdWords
AdWords consists in the creation of paid ads for the different browsers, based on certain keywords. This option allows you to create ads right below Google’s search bar and on its right bar as well. If your company is willing to pay for the clicks of the clients, your company can easily reach the first position of the ads.  SEM (Search Engine Marketing) helps your company, through ads, to obtain the specific audience that is searching for a respective service/product. Your ads will only be available when a person is searching for a keyword, word that should make part of the businesses of your company.
 
5. Start SEOing (Search Engine Optimization)
To reach the best positions in the browsers it is necessary to invest in SEO. The free part: use relevant keywords in your website that describe your services and company. There are other criteria that influence the position such as stability of the website, hard bounces, and others. This is a hard and continuous work. Don’t think you will get results right away. 
 
Time, Dedication, and Planning! These are the keywords when it comes to Digital Marketing.
Are you ready to compete in the online world?

By Sonal Dharampuria

Strategies To Validate Your Product Ideas

 

Coming up with a product idea for your new online business can be difficult. More difficult still is building the confidence to make the jump and go through with your idea once you do have one. Will anyone care? Will anyone buy it? These are common questions you’ll ask yourself at some point in your journey. Truth be told, you’ll never know with 100% certainty how well your product idea will do until you actually open up shop. However, by validating your product idea before jumping in head first, you can mitigate risk and build confidence in your idea before investing too much time and money.

Analyze Your Competition

You’re in all likelihood not the first person selling your particular product online. Therefore, a good first step is to look to your competition to better understand demand and potential product appeal.

Although you’ll probably never know exactly how well your competition is doing, there are things you can uncover that can give some indication.

Uncovering Your Competitors

The first step is to first determine who is currently selling your potential product. The easiest way to discover your competitors is to do some simple Google searches for your product idea. It’s important to think like a potential customer and search for terms that customers would actually use.

Once you uncover a few key competitors, you can use free online tools like Similar Web and SEM rush to uncover others.As an example, I searched for “Hair Extensions” in Google. Once I found a few of the top ranking online hair extensions stores, I searched for them in both SEM rush an Similar Web to get the following list of additional online hair extension retailers.

What does their social following/interaction look like?

Social following and interaction doesn’t necessarily correlate to sales but it could be a good indicator of market interest. One of the most important things to remember here is that you can’t take the number of followers for face value. It’s easy these days to purchase thousands of even tens of thousands of fake (robot) followers inexpensively on services like Fiverr. Because of this, you must look past just social following and look at how much interaction they actually receive on posts and the sentiment of responses.

Starting a new business can be a little scary especially when you’re unsure in your product idea. However, taking the time upfront to better understand your competitors, the market and doing some testing can help build confidence and save you time as well as money down the road.

By Sonal Dharampuria

What Bots Can and Can’t Do for Your Online Store

 

It’s hard to talk about “conversational commerce”—a concept to describe the future of messaging apps—without mentioning chat bots.

Chat bots are essentially programs pretending to be people that you can interact with through text or even voice. Essentially, you can talk to these chat bots in your messaging apps, much like you would any other contact in your list, to get the day’s news or even get something done.In the context of Conversational commerce, where messaging apps become a bridge between consumers and businesses, chat bots seem to be the best answer for e commerce business owners to manage thousands of one-to-one conversations with customers.

But for many online business owners who don’t need to manage that many customer conversations at a time, “outsourcing” customer support to a robot just isn’t worth sacrificing the quality of each individual shopper’s experience or what you as a business owner could learn from them.These smaller online businesses are often run by one or two people who, thanks to a bit of automation, are more than capable of juggling several conversations with their customers at any given time.

you might be hesitant to completely trust a bot with something as important as providing good customer service.Instead, e commerce businesses should look at conversational commerce as an opportunity to couple intimacy and automation to help them deliver a more personal customer experience through messaging apps.

While the chatbot hasn’t evolved to the point where it could completely pass for a real person yet, the messaging app has evolved to improve a part of business that never quite carried over from brick-and-mortar to the online store: Sales and customer support.

And it’s only possible now because messaging apps as a whole have experienced growth compared to most social apps, offering users a more engaged and private communication channel than any social network. Among these messaging apps, Facebook Messenger presents one of the largest opportunities right now.

By Sonal Dharampuria

End to another successful year..!!!

 

We with many others can’t believe it’s already the end of 2016!!! But what a year it has been! Where 2016 has been filled with lots of new opportunities, numerous happy customers, wonderful services and not to forget all the satisfied clients we served. Unlike any other year, the past one was filled with high hopes and immense growth and learning prospects.

We would like to take this moment to thank all of our wonderful sellers, clients and customers for supporting us throughout yet another year. It gives us great pleasure to be associated with each one of you! And with 2016 coming to an end, we want to reach out and send our best wishes to you and yours! We hope that 2017 holds the success, growth and good fortune in all the endeavors you choose to pursue. We appreciate the time you have spent working with us! We wanted to say thank you for supporting us, and we applaud your continued backing in the future. Here is a toast to you!

We aim to reach new horizons in the coming year and be able to achieve all our targets. We know it’s not going to be easy, but with the dedication and hard work, nothing is impossible to achieve. We would like to thank everyone on board with us who shared their expertise and creative minds and help us accomplish so much. Look forward to another year of same commitment, persistence, enthusiasm and dedication. Together we will aspire the success.

May the coming year be filled with hopes and opportunities and lots of new prospects. Hearty and warm New Year wishes to all of you from Cliff Technologies!

Happy New Year 2017!

 

Website: https://www.clifftechnologies.com/

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By Cliff Social Team

Track the latest trends in market with Cliff Technologies.

It’s the generation of the different technologies. New gadgets and technologies are making their way to the market for the tech-savvy people. These gadgets are making the way of living a lot easier for the generation of today where the work is being done at the fingertips.

Yu Yutopia is the latest that is about to be launched. It is a high end smartphone that no one can ignore. It is said to be the most powerful Smartphone. It will be powered by Snapdragon 810 Octa-core SoC clocked at 1.5 GHz along with the 4 GB RAM. The company has also claimed that the Smartphone will have a QHD display. The screen could probably measure up to 5.2 inches giving a better quality display.

The Yutopia will sport a 32 GB inbuilt storage. Will it have a microSD card slot will only be confirmed after its release. The Smartphone will have an all-metal body. The Smartphone is said to have a large battery. The company has also confirmed that it will launch more than one device this month.

In the range of latest gadgets, Micromax has also launched Canvas Pulse 4G that sports a 13-Megapixel Rear camera at the least price. The Smartphone runs on Android 5.1 Lollipop. The phone has a 1.3 GHz processor coupled with 3 GB RAM and has a 16 GB inbuilt storage. The phone also has a 32 GB expandable memory. It can be considered as a best budget buy.

There are some wonderful gadgets that would track their way in the nearest time. The smartphones of various kinds are ready to make a place for themselves in the market. Keep a track on all of these latest trends with Cliff Technologies.

 

By Cliff Social Team

We Are Hiring | Cliff Technologies

Owing to the continuous growth in the IT industries, Cliff Technologies is looking out for the deserving candidates who are efficient to utilize their skills to succeed in their career.

Experienced PHP Developer:

If you have a flair for development and if you have experience in PHP, Cliff Technologies is looking for an Experienced PHP Developer. The candidate must possess the following skills-

  • Minimum one year of experience
  • Knowledge of PHP frameworks
  • Possess understanding of MVC design patterns
  • Must possess basic understanding of front-end technologies, that include JavaScript, HTML5, Bootstrap and CSS3
  • Must possess the knowledge of object oriented PHP programming and Ajax and jquery
  • Must be familiar with SQL/MySQL databases and its declarative query languages

ECommerce Support Executive:

This is a great opportunity for both Freshers and Experienced candidates who have a flair in internet marketing, online shopping and basically customer caring. The job involves the candidate to be in touch with the clients and their consignments throughout the delivery.

  • The candidate must be fluent in spoken and written communication in English
  • Must possess the basic understanding of the computers, internet and its basic applications
  • Must possess the basic knowledge of MS Office including MS Outlook and web browsers
  • Must have the ability and willingness to resolve issues

Salary offered is best in the industry. If you find yourself possessed the said skills, kindly drop your CV’s and cover letter at [email protected]

We will reach you as early as we can.