Cliff TechnologiesCliff Technologies

By Brij

Role of Social Media in Promoting Your Online Store’s Products

 

A study by the leading business analyst group Nielsenwire has revealed some startling facts about the American web surfers. The study shows that 23% of an American’s time used online, is spent on social media websites. As for online search, they spent only 3.5% of their time. The growth in affinity for online social media has increased by 43%, whereas time spent on emailing has declined by 29%. Instant messaging which was a must-do for everyone using the Internet even a few years back, has only 4% of share in the whole pie which is steadily declining

These facts and others point to only one thing – internet social media rules; at least for the time being. Naturally, the most likely places where you can find people (read customers) are internet media networks. Being an online retailer now is the time for you to focus on social media and make your presence felt there. Here are a few tips to make your online ecommerce shopping cart visible in internet social media:

It is important that your shopping cart software display icons that links to your accounts – put the icons for Facebook, Twitter, and LinkedIn etc. in one place and give proper visibility.

While socializing, people are mostly in joyous mood. Entice them by running games or lucky-draws; give away a few prizes (Why – use your least sold products!). This will give people a chance to visit your online shopping store – even if they don’t play or win.

Chances are that 4 out of 10 visitors will return.
Update your internet social media website regularly. This is very important, as your followers will always get the latest info; otherwise they would conveniently walk to the next ecommerce shopping store.

Don’t ‘push’ your products; rather try helping your followers. Don’t portray yourself always as a businessperson who is after profit. Instead, be a friend first, people will automatically follow. Do not go gaga about “what you have”, tell people “what you can give”.

Use shopping cart software that offers interface to link products directly to your favorite social media site. For example, there are ecommerce store providers who can help you to take your products directly into the Fan pages of your Facebook account. Your Facebook fans can see all the latest products from your online shopping cart from inside their Facebook accounts only.

Interacting with your fans/followers/customers is the key to spread your brand’s value in social media. Search engine optimization techniques are good for enhancing your search ranking. However, to be known in the social media front, you need to a have different strategy in place. You must give your followers the freedom to judge your products, comment on them and compare. On your part, you will need to analyze people’s views, follow trends, and implement changes and so on.

Internet Social media networks have immense potentiality to expose your products sold through your ecommerce shopping cart to new customers. Furthermore, it’s the perfect platform to help you retaining customers and build a sustainable relationship with new ones. So, when the social media rules, you can take your online ecommerce shopping cart to new heights, if you closely follow the rules of the game!

By Brij

Tips For Formatting Your Online eCommerce Store

Interest in eCommerce stores is at an all time high. Millions of consumers now buy a great deal of their purchases online, so there has never been a better time to start selling on the web. Building an eCommerce store is not that complex technically, but it does involve a good deal of work and configuration. One reason why people struggle with eCommerce is because they struggle under the workload of getting everything set up and in this struggle they loose sight of the things that would make them commercially successful. They end up with a working eCommerce store, but one that is not very good at converting visitors into sales. For this reason, they don’t get a very good commercial return. Here are some tips that can help you avoid some of the pitfalls that affect poor converting online stores.

When formatting your product page, make sure that a buyer can see everything they need to know about the product in one place. The more that you make a visitor seek out buying information, the more you are making them postpone their buying impulse and the greater the probability that they click away from your buy now button.

Allow your buyers to make comparisons. Present them with color variations or with “people who bought this product also bought these” options. If the original product is not an exact match for what they are looking for, the additional options may be a closer fit. If the original product is just right for the buyer, the extra options will act to convince the buyer that they are making the right choice.

Add up-sell options to your cart. Draw buyers in with great offers and then up-sell to your more profitable products. This means that you have to plan your product range with an up-sell in mind. You also need to have a persuasive and well presented reason why someone should take up the offer at the price you are offering.

Offer as many photos as possible of the product. Depending on the complexity of the product, you should have at least two photos and in some cases more than five. The photos should cover all the angles that they product can be viewed from and they should be viewable in a larger format if needed. This is one aspect of your store that you should test with genuine potential buyers to make sure that you are presenting your product well. eCommerce stores are a visual sell and so this is the key to attracting customers. The photography and imagery draws them in and the copy clinches the deal.

Keep SEO in mind. While a product page needs to be compact so that the customer gets only the information that they need and it contains a lot of images, SEO can still be an important element in the success of your store. So make sure that your URLs are search engine friendly, pay attention to your internal linking structure and include as many keyword rich alt and title tags as you can on the page. If none of this makes any sense to you, then you should be talking to a search marketing expert who knows how to work with eCommerce stores

Include social media tags throughout your store. When a customer has bought something that they like, give them an opportunity to share it with their friends on Facebook or another site. Allow these people to be advocates for your business and enjoy the free publicity and endorsements.

Include social media tags throughout your store. When a customer has bought something that they like, give them an opportunity to share it with their friends on Facebook or another site. Allow these people to be advocates for your business and enjoy the free publicity and endorsements.

By Brij

End to another successful year..!!!

 

We with many others can’t believe it’s already the end of 2016!!! But what a year it has been! Where 2016 has been filled with lots of new opportunities, numerous happy customers, wonderful services and not to forget all the satisfied clients we served. Unlike any other year, the past one was filled with high hopes and immense growth and learning prospects.

We would like to take this moment to thank all of our wonderful sellers, clients and customers for supporting us throughout yet another year. It gives us great pleasure to be associated with each one of you! And with 2016 coming to an end, we want to reach out and send our best wishes to you and yours! We hope that 2017 holds the success, growth and good fortune in all the endeavors you choose to pursue. We appreciate the time you have spent working with us! We wanted to say thank you for supporting us, and we applaud your continued backing in the future. Here is a toast to you!

We aim to reach new horizons in the coming year and be able to achieve all our targets. We know it’s not going to be easy, but with the dedication and hard work, nothing is impossible to achieve. We would like to thank everyone on board with us who shared their expertise and creative minds and help us accomplish so much. Look forward to another year of same commitment, persistence, enthusiasm and dedication. Together we will aspire the success.

May the coming year be filled with hopes and opportunities and lots of new prospects. Hearty and warm New Year wishes to all of you from Cliff Technologies!

Happy New Year 2017!

 

Website: https://www.clifftechnologies.com/

Facebook: https://www.facebook.com/CliffTechnologies/?fref=ts

Twitter: https://twitter.com/CliffTechno

By Brij

This is why you need Shopify!

 

Are you starting your business or planning to bring the existing one online? Have you spent hours on internet searching for the right platform and still have not got the results? Well, let us help you take the right decision by choosing the platform which will benefit you and your business. And that platform is Shopify! We hope you find all-you-need-to-know-information in this blog and proceed with building up your store or business online. But before everything else, you need to know, what Shopify is actually and what does it do!

Shopify is one of the largest and easiest e-commerce builders to assist you in building up your online store. It lets you organize your products, inventory, and listing. It promotes your business online on different and commonly used social media platforms, setup up payment options for you and handles your customers on your behalf.

It will be fruitful for you and your business to choose Shopify over everything else as it has way more in the basket for you than just setting up your store online. It lets you choose the look out and theme of your online store as per your choice. It handles everything from payments to orders so that you can simply concentrate on running your business smoothly. It is very easy to use and is affordable on top of everything. Also, it can manage your inventory, whether it be two or twenty thousand or unlimited. It helps to keep a track of your sales and growth so that you know where you and your business stand in the every step and make the proper plans for future.

All those things and that is not it! You can go and learn the success stories of the people being in small or large business who have successfully build up and running their online business, with the help from Shopify! With the Christmas around the corner, worrying about setting up your business should be the last thing on your mind! It’s the time to celebrate and enjoy the festive spirit with your family and loved ones. We Cliff Technologies are the authorized partners of Shopify helps our clients in this journey from the beginning and take them towards the growth and success of their online business. We hope it is now easier for to pick what is best for you.

Merry Christmas!!!

By Brij

Have you done everything to ensure the success of your Business?

 

Have you done everything to ensure the success of your Business?

Are you drowning in the sea of questions as to what to do and what not to? When it comes to the success and growth of your business, you don’t want to leave any stone unturned. Also, you are never short of suggestions and advises, but it that enough and relevant for the type of business you are running? If the answer is No, then you have a lot to think and work about and we hope this blog will help you and boost not only your business but your confidence too.

It is essential for you, as a seller to understand the need to sell your products on as many places as you can. It’s hardly possible for your business to be physically present everywhere, especially if you own a small business. We are sharing a checklist, which covers all the important factors you need to know:

  • Get your E-Commerce platform ready, if you haven’t already done that yet. If not, then you need one ASAP so that you can target a large number of people at one time. And if “getting an online store” is a hassle for you, then get help from experts and you simply sit back and relax.
  • Marketing & SEO strategies; make a plan to help the potential customers to find your store using the search engines. It targets potential, relevant and massive traffic and increases not only your sales but your brand value too.
  • Optimize and customize your storefront; you must have the complete control over your website so that you’d be able to customize in the way you like from layout, colors to content. Chose your own design and theme and make sure your store page is user-friendly.
  • Product management; it is as important as earning money. You need to manage your inventory, organize your products by category, type season, sale, etc., and add multiple images to make consumer’s selection easier.
  • Payments and checkout; make sure the payments options are easy and quick so that your customers find the entire shopping experience happy and friendly.

Keep these points handy and sure your business success. We agree, some of these points seem critical to handle but that’s where specialists come in. They will not only handle your account for you but will also drive sales for you. One of top e-commerce platform is Shopify. We hope you follow all these steps and simply sit back and relax while your business is being run and flourished.

Good Luck!