Cliff TechnologiesCliff Technologies

By Brij

How to Increase Sales from Your Ecommerce Store

If you own an E-commerce store and wants to increase your sales and to stay ahead in the intense competition going on over the internet, you should definitely consider following the valuable tips given in this blog post.

Invest in the Top Quality of Photographs

Making investments in the top quality of photographs is an overlooked and an underutilized aspect related to a majority of websites, particularly, in the case of small business/e-commerce websites. However, high quality of photos may either make or break your business website. Investments in the professional level of photographs give you a huge worth for the product images and various other images, which you may use on the E-commerce sites.

Survey of Online Visitors and Existing Customers

Whatever your customers and other online visitors perceive about your website matters a lot. For this, it is essential for you to undergo a survey of both website visitors and your already existing customers. This data is crucial to determine the necessary features and key design elements directed towards a massive success for the online business owners.

Promotion of Products on the Homepage

If your Ecommerce store has a large number of flagship products or possess many new products in your stock, you should make sure to highlight them on your homepage. This will allow your visitors to identify them within no time and thereby, makes your store special or valuable coming frequently.

Provide Multiple Payment and Delivery Options

Consumers nowadays consistently well informed, because of which they are frequently demanding for a user-friendly experience. In this situation, it has become very much essential for every Ecommerce store to provide a wide range of payment options, such as credit cards, debit cards, net banking, PayPal and many more rather than incorporating only one type of payment option. Along with this, you should make sure to provide customers with multiple delivery options with the aim to give a pleasant shopping experience.

Allow Login with Various Social Media Platforms

Today, social media is exploding consistently and hence, as an owner of Ecommerce store, you should make sure to boost the overall user-friendliness of your store by providing social media account sign-in and sign-up procedure. Most of the customers likely want to sign up if they get the opportunity to sign up by using their already existing Twitter, Facebook, LinkedIn and Google Plus accounts, as they help in saving the valuable time.

Make the Site Mobile Friendly

A majority of mobile traffic leads to approximately 30 percent of total visits for any average website. Because of this, creation of a responsive and a mobile friendly website or an entirely separate mobile website is of huge significance to achieve the highest possible conversion rate on the mobile device.

Make Sure to Post on Social Media Regularly

Posting on social media platforms regularly is very much essential for every Ecommerce store. Reason for this is that social media is growing consistently to become a major part of the entire internet marketing industry directed towards a huge amount of online traffic to the website. Moreover, social media platforms provide significant benefits to Ecommerce stores, which include a valuable source/medium to converse directly with customers and to provide credibility i.e. highest possible social recognition.

Encourage Your Customers to Write Positive Reviews

Reviews constitute a critical part of almost every Ecommerce store. In fact, a large number of online shoppers will not opt to make purchases until and unless they see reviews from the experienced users.

Thus, in this case, you should make the task of review writing easy for your customers, while at the same time, continuously encourage your customers to give positive reviews, so that you get reviews for your offered products in a ball-rolling manner. Along with this, you should add reviews on your every product list page if possible, so that your potential customers should be able to find reviews easily.

Accuracy in Search and Site User Friendliness

Robust search feature is an important feature used by a large number of customers, particularly, if any Ecommerce store has a large number of products. There are different extensions or modules to different shopping cart platforms, which allow the addition of a highly robust function to any standard search feature related to different types of shopping cart platforms.

Hence, in this situation, you have to test the required search feature to make sure to get good results according to the expectations of your customers. Other than this, you should discuss with your web developer or find ways to bring robust feature in the search to work consistently with the way, by which you want the search feature function.

By Brij

Role of Social Media in Promoting Your Online Store’s Products

 

A study by the leading business analyst group Nielsenwire has revealed some startling facts about the American web surfers. The study shows that 23% of an American’s time used online, is spent on social media websites. As for online search, they spent only 3.5% of their time. The growth in affinity for online social media has increased by 43%, whereas time spent on emailing has declined by 29%. Instant messaging which was a must-do for everyone using the Internet even a few years back, has only 4% of share in the whole pie which is steadily declining

These facts and others point to only one thing – internet social media rules; at least for the time being. Naturally, the most likely places where you can find people (read customers) are internet media networks. Being an online retailer now is the time for you to focus on social media and make your presence felt there. Here are a few tips to make your online ecommerce shopping cart visible in internet social media:

It is important that your shopping cart software display icons that links to your accounts – put the icons for Facebook, Twitter, and LinkedIn etc. in one place and give proper visibility.

While socializing, people are mostly in joyous mood. Entice them by running games or lucky-draws; give away a few prizes (Why – use your least sold products!). This will give people a chance to visit your online shopping store – even if they don’t play or win.

Chances are that 4 out of 10 visitors will return.
Update your internet social media website regularly. This is very important, as your followers will always get the latest info; otherwise they would conveniently walk to the next ecommerce shopping store.

Don’t ‘push’ your products; rather try helping your followers. Don’t portray yourself always as a businessperson who is after profit. Instead, be a friend first, people will automatically follow. Do not go gaga about “what you have”, tell people “what you can give”.

Use shopping cart software that offers interface to link products directly to your favorite social media site. For example, there are ecommerce store providers who can help you to take your products directly into the Fan pages of your Facebook account. Your Facebook fans can see all the latest products from your online shopping cart from inside their Facebook accounts only.

Interacting with your fans/followers/customers is the key to spread your brand’s value in social media. Search engine optimization techniques are good for enhancing your search ranking. However, to be known in the social media front, you need to a have different strategy in place. You must give your followers the freedom to judge your products, comment on them and compare. On your part, you will need to analyze people’s views, follow trends, and implement changes and so on.

Internet Social media networks have immense potentiality to expose your products sold through your ecommerce shopping cart to new customers. Furthermore, it’s the perfect platform to help you retaining customers and build a sustainable relationship with new ones. So, when the social media rules, you can take your online ecommerce shopping cart to new heights, if you closely follow the rules of the game!

By Brij

Tips For Formatting Your Online eCommerce Store

Interest in eCommerce stores is at an all time high. Millions of consumers now buy a great deal of their purchases online, so there has never been a better time to start selling on the web. Building an eCommerce store is not that complex technically, but it does involve a good deal of work and configuration. One reason why people struggle with eCommerce is because they struggle under the workload of getting everything set up and in this struggle they loose sight of the things that would make them commercially successful. They end up with a working eCommerce store, but one that is not very good at converting visitors into sales. For this reason, they don’t get a very good commercial return. Here are some tips that can help you avoid some of the pitfalls that affect poor converting online stores.

When formatting your product page, make sure that a buyer can see everything they need to know about the product in one place. The more that you make a visitor seek out buying information, the more you are making them postpone their buying impulse and the greater the probability that they click away from your buy now button.

Allow your buyers to make comparisons. Present them with color variations or with “people who bought this product also bought these” options. If the original product is not an exact match for what they are looking for, the additional options may be a closer fit. If the original product is just right for the buyer, the extra options will act to convince the buyer that they are making the right choice.

Add up-sell options to your cart. Draw buyers in with great offers and then up-sell to your more profitable products. This means that you have to plan your product range with an up-sell in mind. You also need to have a persuasive and well presented reason why someone should take up the offer at the price you are offering.

Offer as many photos as possible of the product. Depending on the complexity of the product, you should have at least two photos and in some cases more than five. The photos should cover all the angles that they product can be viewed from and they should be viewable in a larger format if needed. This is one aspect of your store that you should test with genuine potential buyers to make sure that you are presenting your product well. eCommerce stores are a visual sell and so this is the key to attracting customers. The photography and imagery draws them in and the copy clinches the deal.

Keep SEO in mind. While a product page needs to be compact so that the customer gets only the information that they need and it contains a lot of images, SEO can still be an important element in the success of your store. So make sure that your URLs are search engine friendly, pay attention to your internal linking structure and include as many keyword rich alt and title tags as you can on the page. If none of this makes any sense to you, then you should be talking to a search marketing expert who knows how to work with eCommerce stores

Include social media tags throughout your store. When a customer has bought something that they like, give them an opportunity to share it with their friends on Facebook or another site. Allow these people to be advocates for your business and enjoy the free publicity and endorsements.

Include social media tags throughout your store. When a customer has bought something that they like, give them an opportunity to share it with their friends on Facebook or another site. Allow these people to be advocates for your business and enjoy the free publicity and endorsements.

By Sonal Dharampuria

Why Cliff have partnered with Shopify?

Today’s breed of entrepreneurs have significant products to sell that are full of innovation, fulfills necessities and novel; but they always struggle to find a practical platform to sell their merchandise online. Similar struggle was faced by Shopify founders that driven them to build a system covering extensive suite of tools making online store development simpler.

Cliff eCommerce have partnered with Shopify so as to solve sellers’ problems while providing all possible assistance in order to build their online store. All the shops are fully hosted ensuring that shops run quickly and smoothly. We provide sellers to opt from a wide variety of store themes that can be free or paid depending on user’s choice.

There are many other features like accepting payments from wide variety of payment gateway, Google analytics, coupons, etc. and the list goes on. Cliff eCommerce provide expert services in accordance with Shopify norms while creating excellent stores for sellers with enormous functionalities and scalability.

Let’s connect together in making your online store dream to reality!

How to Increase Sales from Your Ecommerce Store