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By Sonal Dharampuria

3 Interesting ways to Boost your Sales Rank in Amazon

Today, almost every individual or their family members purchases something from Amazon or most of the individuals know someone, who usually place their orders via Amazon. Hence, as a seller, you will get a wide scope to sell your products with the help of a leading Amazon marketplace. However, for this, you should use your smart yet strategic thinking to fulfill your objective and increase your sales ranks in the Amazon. Here, experts have mentioned about 3 interesting ways to boost the sales rank in the aforementioned marketplace.

  1. Proper Usage of Keywords

Location and usage of the keywords are very much essential to get good ranks in the Amazon marketplace. Keywords constitute a prime way, which shoppers find them at your business page and is similar to the way, in which they search for different things on Google.

Things to Remember

  • You should use words rather than using phrases to get large numbers of hits
  • Save the title for the title of your products and your search keywords should be efficient
  • Make sure to use keywords on your own, so that Amazon does not accuse to for infringing on the intellectual property
  1. Gain Knowledge of Amazon Algorithms Seriously

Algorithms created by Amazon Group provide simple and easy choices while resolving equations and completely deal with the guesswork associated with the procedure. These may range from simple fortune tellers to what exactly the Amazon uses and mutates itself based on both the country and the category. Hence, in this case, a seller should stay aware of the following and take the necessary actions-

Price

Sellers should shuffle their sales price tags in upward or downward direction within a period of 6 weeks to maintain their listings in fresh.

Availability

Amazon sellers should make sure to mention and even change the number of a specific product left in their stocks in their respective product pages. This will help buyers to know whether you are pricing the products for sale or pricing it according to the highlighted market standards.

Selection

Users often perceive that they are aware of what other people usually search but they do not because Amazon maintains this tidbit very closely.

Sales History

Individual sellers should make sure to have a strong sales history and thereby, should retain their ranks on the Amazon marketplace.

  1. Price Optimization

Price optimization has a prime role to sell your product offers and increase the standard of your sales history. This method involves the usage of a detailed mathematical analysis to know the way, in which customers give responses to different prices for the company products as well as services with the help of various channels. The main role of this technique is to determine the price, which company applies to meet its goals in the best way as possible, such as boosting their operational profit. Data in this case are inventories, operational costs and historic sales as well as prices.

By Sonal Dharampuria

Amazon’s New Refund Policy- Worry Point for Sellers!

 

Most of the Amazon sellers are now protesting vigorously the latest returns policy introduced by Amazon Group, as it will ease the procedure of sending back various items even at the expense of merchants for consumers. This week, the Amazon Group emailed to inform marketplace sellers involved in the shipping of their products from the garage, home or any warehouse that starting from October 2 2017, items will become automatically authorized for the return.

This implies that any buyer now no longer requires approaching the seller prior to sending/returning any item back, while the merchant will not get any scope to communicate for convincing the customer. For instance, if any consumer returns his purchased phone or any other electronic item because of difficulty in its usage, the seller will no longer be able to help him for it. Instead, the Amazon policy will force the seller to pay refunds of the respective electronic device.

The Email mentioned that customers may now be able to get a printed document of the prepaid return and shipping label with the help of online return center within a less possible span of time. In addition, Amazon declared that it will introduce return fewer refunds. This feature allows sellers to give refunds without taking back the purchased item, which may involve huge expenses in the shipment process or involve difficulty associated with its reselling process.

Hence, a third-party seller highlighted the email and opined that the newly introduced policies of Amazon will cause a big harm to various small business ventures, as they meet their own orders. Online forums further highlight many angry sellers. By discussing the topic related to return fewer refunds, a merchant opined, “The new policy will allow our customers in another way to get various things from us at free of cost. We cannot consider this as a joke.”

Another comment highlighted, “Amazon is assuming that a buyer should never give any false reason related to returning the product to escape from making any payment for it.” Few of the sellers even mentioned in various online forums that Amazon Group is allowing exemptions to specific numbers of items from the automated return procedure. Amazon, on the other side, confirmed that sellers will receive exemptions only in case of excluding only specific inventories and they will have the return less service on an optional basis.

Amazon stated in its e-mail, “Our latest features will help sellers to reduce their costs and time related to returns of products and at the same time, to provide customers with the efficient and the easiest return experience. In addition, our rules will be applicable only to various in-policy returns and we will disrupt the notion about its charges equal to premium for returning labels.”

The newly introduced changes in the policy will direct various sellers, who often opt to fulfill orders of their customers on their own rather than with the help of Amazon. Therefore, Amazon online shopping site is putting its best possible effort to give same shopping experience to every individual irrespective of whether he buys any product from the Amazon or with the help of any third-party merchant.

 

By Sonal Dharampuria

Holidays! Are you and your Business ready for it?

Holidays! Are you and your Business ready for it?

Holiday season is just round the corner and will be here before you know it. This the time of the year which has seen previously to have a hike in buying percentage compared to the rest of the year. Now is the perfect time to implement all the digital marketing plans and ideas you have thought throughout the year, if you haven’t done it already. The most important question you need the answer to is: What needs to be done to be prepared for Holidays?

Waiting too long will be like putting your business at disadvantage. You have to make sure you are ready to entertain the increased traffic and customer’s mindset as they will be ready for “click and buy”. Well here’s what you need to do to ensure your Online Business is ready for this fast approaching Holidays.

  1. Make sure people can find you Online

It is important for you to have your web presence known. With so many people accessing internet, it is quite surprising to know that almost 50 percent of U.S. small business still don’t have websites. If you don’t have one, now is the time to get started.

  1. Do you have an E-Commerce platform ready?

E-Commerce industry is the next best thing and is the most common type of mode used when we talk about Online Business. To ensure your business success this Holiday season we recommend you to get your Business associated with the top giants like Amazon. Want to get associated? Visit Cliff Technologies.

  1. Product Listing & Content

It is very essential for you to get your products listed with the best possible content. It is your responsibility to get your customer aware about all the products you are selling with the best descriptive content. So that keyword search will pick your product among the million others. It is important to get your content develop according to the purpose its fulfilling.

  1. Digital Marketing

This includes a vast segment of services committed to make available promotional activities through Blogging, Content, Video promotions and interactive forums while targeting Paid Advertising with Google Adwords and Facebook Ads as the mode to get maximum traffic. Also includes social media platforms like, Facebook, Twitter, Google+, Pinterest, Linkedin and YouTube.

  1. Delivery, Deals, Offers and Discounts

Last but most important is the heading of this point. It is very easy to gather a lot of traffic by keeping is mind the little but very essential factors like Delivery and shipping; whether Delivery is free or low cost. Also Offers and discounts are said to have gathered more traffic than on non-discounted products. Also Deals, Offers and Discounts not only increase the traffic but also make your customer’s feel special. Know more at Cliff Technologies.

So, pull your socks up and get prepared for the wonderful Season of Holidays. Seek Expert Help and enjoy these Holidays with your family and loved ones and let the Experts worry about everything else.

Happy Holidays!