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By Sonal Dharampuria

How to Increase Sales on Amazon Overview

With the completion of its 20 years, the Amazon Group has come up with further big opportunities to increase their sales with the help of Amazon shopping portal. Only, sellers and retailers have to follow the following important tips and tricks to boost the sales.

Get Reviews in the Form of Media Contents

Customer reviews come with enormous power. In fact, approximately 88 percent of the total consumers often say that they have a huge trust on online reviews than personal recommendations. Hence, it has become very much essential for retailers and sellers online to look for special reviews, which include the media contents. Reviews with suitable videos and pictures/images of various products may work as wonders. If you locally know people, who have used your offered product, you should definitely approach them.

Approximately 90 percent of the total buyers of Amazon fail to give their feedbacks. However, with the help of an innovative program organized by Amazon Group, sellers may increase the numbers or volume of the submitted feedback and thereby, help in the eradication of negative and neutral comments. Other than this, sellers may even take help from contact sellers other than Amazon to provide their valuable reviews.

Bring Improvements in the SEO

Other than price and rating of a seller, Amazon even looks at various keywords present in the ranks or listings and title of a product. Because of this, the keyword stuffing option provided by Amazon for a particular title of a product is highly reminiscent tactic, which SEO agencies often use to bring improvements in the ranks of Google during 2000’s.

Other than title of a product, you will get character limit consisting of 500 characters, under which you should make sure to include the maximum numbers of keywords as possible o make sure about the product’s visibility. For this, Amazon suggests for the inclusion of a particular brand, product description, material, product line, color, material, quantity and size associated with the sector.

Moreover, experienced Amazon retailers suggested the usage of Amazon Keyword Tool that uses the auto complete service of Amazon for finding of the popular long tail type of keywords, where they receive points/scores ranging from 1 to up to 10. In this case, you should make sure to export those, which you find as the best fit and import them under your Keyword Planner Tool of Google. Here, you may gauge the existing search volume associated with the mentioned keywords.

Take Help of the Advertisement

If you have just started your online business or wanted to get your products at the front of various eyeballs, as possible, you should definitely try for sponsored product options available on Amazon. This helps you to display the products under your search results highlighted in the right column or over the detail pages. Amazon announced about its plan to expand this feature further in the upcoming months to increase the visibility of advertisement. In an invariable manner, Amazon provides you with free credits, so that you may start well and achieve a huge success.

Use the Power of Discounts

Discounts constitute the most significant way to convert your highly motivated buyers and create a lasting relationship. Daily deals and discounts will help you to secure the first position associated with your product category. This even opens the possibility to appear on the home page of Amazon under New and Noticing categories or Hot Deals intended mainly to generate a big amount of online traffic. Discounts also allow sellers to expose the related products on the page. Therefore, customers will be able to view your other product offers at a glance and get attracted easily to make purchases of any of the full priced items

By Sonal Dharampuria

Top 5 reasons to start an Ecommerce Business

Whether you are a business investor or a Bootstrapper associated with setting up of your new business venture, you should definitely consider the excellent field to enter i.e. Ecommerce. Even if you are a newbie to the online business, you will find tons of valuable resources and necessary tools as laying out for you. Only you require sound work ethics and a strong desire to achieve success. Here, we will highlight five strong reasons to justify the start of an Ecommerce Business.

  • Ecommerce Across the World may Grow to 25% Approximately

A majority of research analysts associated with the online marketing sector has predicted rapid growth in the field of Ecommerce across the world by the year 2018. This time, the number reached to about 1.6 trillion dollars, while it will go approximately to 2.5 trillion dollars by the end of 2018. If you consider the data of the United States only, growth in the field of Ecommerce has ranged from 11.6percent to 16.5percent during the years 2013 and 2018.

However, when you go for selection of a particular business model, you should essentially examine the available trends to move or enter in the growing markets whenever you feel it as possible. Statistics highlighted the notion about Ecommerce as a perfect choice for all entrepreneurs willing to set up a new company or other individuals, interested in expansion and diversification.

  • Elimination of Multiple Storefronts to Get Worldwide Visibility

If you look after the condition of any brick and mortar type of business, you will find that location is of utmost importance there, as it creates a big difference based on both sales and visibility. However, in the case of Ecommerce, you may easily set up your storefront at the domain name of your own and sell the products internationally. In this case, you do not require setting up of more than one storefront to get visibility and recognition of your business across the world.

Moreover, you will find far-reaching implications associated with starting an online business. ‘Pop-up shops’ trend is now consistently increasing, as a few merchants are now meeting their customers personally a bit more than a card reader, a tablet and few sample products in their hands. In this way, proactive Ecommerce merchants are consistently getting opportunities to create awareness about their online businesses at many parks, high visibility corners in a street and parks that too without any violation of laws.

  • Easy Availability of SEO Tools and Other Valuable Resources

Whether you look for selling platforms, SEO tools and marketing automation, you will find every online business owner or webmaster is easily getting up and running at the very affordable rate. Despite the product constitutes a challenging aspect to set up in the area; passionate webmasters may easily find out their specific lines of products and thereby, walk easily by following the process of creating strong relationships with product sources and distributors.

  • Approximately 80% Web Population Made Online Purchases

The scenario of online shopping has revealed that now about 80 percent of the total web population opt to make online purchases. Key to get success in the Ecommerce business owner is to set up credibility and trust with customers and a large number of leads. Starting from development of an appealing and an easily navigable website to up to creation of quality contents to allow your customers to know about you, there are different aspects, which help in gaining trust of your customers. Furthermore, when a webmaster commits to bring consistent improvement and that too in timely fashion, he will obviously get many loyal followers.

  • Scope to Get More Sales Online

Online platform gives relatively more scope to owners of any business to achieve sales. For instance, owners may use an effective way of content marketing to sell their product offers down the line. For this, one can hire professional content writers capable of creating value-adding pieces of contents and relevant ones for readers and capture them as subscribers. In this way, online websites may aware potential customers and even regular ones about their special promos, discounts, sales and various others.

By Sonal Dharampuria

How to Build, Launch And Grow a Profitable Online Store

 

Creation, launch and exploration of any online/ecommerce business involves both smart and hard work of individuals. Starting from the initial phase to up to end, it requires many crucial steps and important decisions to take together that too at right time. Indeed, based on aforementioned sentences, building and maintenance of any ecommerce website is obviously a daunting task for newbie of the industry. However, positive thing is that experts have mentioned here few excellent ways in logical order to guide fresher candidates with ways to do research work, build and launch website as well as expect to grow a profitable online store.

Finding a Product to Sell

First step associated with building an online store involves decision about the type or purpose of the product to sell over the internet. Your decision may base on selection of any rarely available online product, the one available in relatively less quantity but has huge demand in the market or go for few of the antique items. Even you may opt to sell few of the easily available products in bulk quantity with lowest possible margin with the objective to receive excellent response and massive profit via online business.

Evaluation of an Idea

After you come up with a good idea about the product to launch, you should do some research work to evaluate your idea or formulate plans associated with its marketing and promotion methods.

Research Work and Preparation to Market the Product

In this step, you have to evaluate various potentials and key sources associated with your product suppliers. In fact, experts consider this the right time for writing any business plan for successful e-commerce business. Business plan acts as a road map to convert your idea into reality and it is crucial to determine webmaster to move ahead in the best possible way in his respective industry.

Ecommerce Business Registration

With a sound business plan, you should consider for registration of your online business.

Logo and Website Designs/Developments

After you register a specific domain name, you have to create your brand logo to define the product offers and thereby, let you derive good value from it. Simultaneously, you have to consider about designing your website in highly interactive manner by keeping in mind about responsiveness and mobility. At the same time, any ecommerce website owner seeking towards huge online presence and long-term success should consider about efficient website development, which should compulsorily include creation of product contents, catalog designs, sound product management, presence on social media and similar others.

Focus on SEO

Online business owners should put efforts to understand the behavior of search engines in well manner and optimize it based on keywords and necessary search engine tags. In this way, you will be able to get strong position on different search engines and let your potential customers to find your offerings in hassle-free way.

Digital Media

Last, but not the least, you should focus on digital media promotion based on few prominent promotional services with the help of blogging, video promotion, interactive forums and targeting of paid advertisements with the help of Facebook and Google Adwords to obtain direct traffic. In simple words, you should cover each of the important sections, which include Pinterest, Facebook, LinkedIn, Twitter, Google plus and YouTube.

By Sonal Dharampuria

5 Important Features in an Online ECommerce System

Online eCommerce systems are easily available on the internet for example Prestashop, Magento, osCommerce, Zen Cart and etc. With so many different systems, we really need to know which system to use and which one will matches our types of business best. This article aims to provide you five important features of the eCommerce systems so that you can decide for yourself which system suits your online business best.

Catalog Management

Catalog management is an important aspect of an eCommerce solution. It manages all your products under one roof, ideally it should come with batch import and export functions, and this is an important feature when you have many products to be uploaded onto the website. This feature can help you reduce valuable time by doing a mass upload/download of products onto your server. Imagine how much time can be wasted if you need to upload 3000 products onto your server manually. The catalog should also allow you to manage the prices of your products easily. It should also come with a scheduler to allow you to schedule the prices of your products automatically. When browsing your catalog, the system should also come with a filter and built-in search facility that can help you locate your products easily.

Marketing and Promotions Tools

Marketing and promotion is very important for you eCommerce website. A successful eCommerce store needs occasional online promotions and marketing campaigns to keep your visitors coming back and make that important purchase. Make sure your eCommerce system allows you to create and manage discount coupons, create and manage pricing rules for members and non-members. Powerful tools to allow you to upsell and cross sell your products. These tools are essential for your site to retain customers.

Shipping and Delivery Features

Depending on the type of products you sell on your online store, a well-designed shipping and delivery module is important for your eCommerce site. The delivery/shipping module is the most important feature for the end customers. The system needs to allow your visitors to select the types of delivery options for his/her order, the system also need to auto calculate for the visitor the shipping charges. On top of these, it is also important for you to know what are the international carriers supported and how easy if it for you to integrate the carriers into your system. For example DHL and FedEx provides real-time shipping rates, you need to know how you are able to integrate to them into your eCommerce system.

Payment Modules

Similar to shipping and delivery, the payment module is the one of the most important feature in an eCommerce system. Getting paid is the ultimate aim of most eCommerce site selling products and subscriptions. Your eCommerce system needs to support the major payment gateways and systems available. E.g. PayPal, Wordplay and 2 Checkout. Your eCommerce site visitors should also be given the freedom to choose from a list of different payment options as different payment systems are popular in different regions
in the internet.

Search Engine Optimization

The last important feature of my list is the Search Engine Optimization (SEO) feature in the eCommerce system. SEO is very important in all eCommerce sites, your products and services need to be crawled and indexed by search engines. Without SEO, nobody can find the products they want on the internet, and your site cannot find her customers. Unless you are able to market your eCommerce site’s products to the world by other means, otherwise no one will be able to find your products. To be search engine optimized, your eCommerce system needs to generate for you search engine friendly (SEF) urls, they should also help you generate sitemaps automatically to allow you to submit your site to the search engines. They should also provide you the feature to input the meta-information of you products easily on the admin panel of the eCommerce system.

By knowing your online business well, you should be able to decide for yourself which eCommerce system is best for your business. These important features in the eCommerce system will help you manage and operate your eCommerce site efficiently, without these important features, you can find yourself wasting a lot of unnecessary time and effort managing your eCommerce store. If you still cannot decide which system is best for your business needs, you should always consult an expert in developing and customizing eCommerce systems, these guys can provide you the best solution for you and make sure that you time will not be wasted on managing your site but to be used on make more sales on the eCommerce industry.

By Sonal Dharampuria

Have you done everything to ensure the success of your Business?

 

Have you done everything to ensure the success of your Business?

Are you drowning in the sea of questions as to what to do and what not to? When it comes to the success and growth of your business, you don’t want to leave any stone unturned. Also, you are never short of suggestions and advises, but it that enough and relevant for the type of business you are running? If the answer is No, then you have a lot to think and work about and we hope this blog will help you and boost not only your business but your confidence too.

It is essential for you, as a seller to understand the need to sell your products on as many places as you can. It’s hardly possible for your business to be physically present everywhere, especially if you own a small business. We are sharing a checklist, which covers all the important factors you need to know:

  • Get your E-Commerce platform ready, if you haven’t already done that yet. If not, then you need one ASAP so that you can target a large number of people at one time. And if “getting an online store” is a hassle for you, then get help from experts and you simply sit back and relax.
  • Marketing & SEO strategies; make a plan to help the potential customers to find your store using the search engines. It targets potential, relevant and massive traffic and increases not only your sales but your brand value too.
  • Optimize and customize your storefront; you must have the complete control over your website so that you’d be able to customize in the way you like from layout, colors to content. Chose your own design and theme and make sure your store page is user-friendly.
  • Product management; it is as important as earning money. You need to manage your inventory, organize your products by category, type season, sale, etc., and add multiple images to make consumer’s selection easier.
  • Payments and checkout; make sure the payments options are easy and quick so that your customers find the entire shopping experience happy and friendly.

Keep these points handy and sure your business success. We agree, some of these points seem critical to handle but that’s where specialists come in. They will not only handle your account for you but will also drive sales for you. One of top e-commerce platform is Shopify. We hope you follow all these steps and simply sit back and relax while your business is being run and flourished.

Good Luck!