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by Sonal Dharampuria

It all started on 1979 when Michael Aldrich invented online shopping by connecting a modified television to a transaction-processing computer via a domestic telephone line; then the rest is history. It has been 39 years now since its first evolution and this Ecommerce Explosion have given fears to traditional malls.

The Ecommerce world have changed tremendously in all possible ways in the last decade with the inclusion of:

  • Online Marketplaces
  • Mobile Commerce
  • Digital Marketing & Advertising
  • Personal Online Stores

Such a great revolution has compelled all the entrepreneurs to focus on launching their online businesses; they do intend to succeed fast but most of them characterize same behavioral pattern. They do focus to gather as much advice as possible from their professional references, online media or friends ignoring the fact that each business is unique and has to be taken care very specific to its genre. They are more focused looking into their future ignoring the fact of their journey that will lead.

Creating an online business is not a simple affair; it doesn’t matter how unique your products or services are but still your stakes are higher as you’ll be competing with the world. Here the need arises to hire an Ecommerce Specialist who takes your entire burden and focus on achieving your future targets.

They assist you with working standards, needed technologies, best practices and policies that needs to be taken care specific to your business genre. Let’s see how an Ecommerce Specialist can save you from all the botheration:

  1. Initial StartupStarting off is the most important thing that decides your future planning and your success; most experienced business owners say “60 day mark is the toughest” hence seek as much expert hands as possible to stand rock-solid. Some of the few important things that needs to be kept in mind are:
    1. Product Research
    2. Market Trends
    3. Competitor Analysis
    4. Marketplaces Startup Assistance (Amazon, eBay, etc.)
    5. Brand/Category Approval
    6. Product Content and Listing
    7. Online Store Design & Development

Taking care of all the above points is really difficult keeping in mind your existing work chores hence connection to a reliable Ecommerce Partner is the best option to get started.

  1. Creating your Own Online Store– We all know that creating an online store is not easy! We are puzzled after seeing so many options online that commit best technology, speed, easy to navigate, user-friendly interface, optimized code pattern, and so on; hence seeking an expert assistance is mandatory. It will take care of your qualms by:
    1. Choosing the best technology like Shopify
    2. Designing and developing best Store
    3. Product Migration & Building
    4. Product Images and Content
    5. Security and Payment Gateways
    6. Handling Everyday Operations & Customer Support
    7. Regular Store Maintenance, etc.
  1. Presence in Marketplaces– We cannot ignore the presence of a huge arena of online marketplaces viz. Amazon, eBay, Walmart, NewEgg, Etsy, etc. that dominate the Ecommerce space; they have their own rules and policies that need to be adhered at all cost. These platforms provide instant exposure of your products but it definitely needs a strategy with strict guidelines as per marketplace norms. Your Ecommerce Specialist step-by-step guide is very important so as to get most out of these platforms.
  1. Digital Marketing & Advertising– It is really challenging to reach out to relevant audience; only few succeed in making money at the end. A right marketing strategy is the only solution that can make you stand out from the crowd; it applies to your own Store or any of the marketplaces. A relevant Ecommerce Specialist will work out a great marketing/advertising plan using the most relevant Digital Marketing tools viz. Social media, blogs, paid advertising, content marketing, etc. resulting in maximum exposure and sales.

We all know that online shopping or Ecommerce will continue to grow exponentially rising your products sales in all the possible online channels but it will not be achievable without an Ecommerce Expert who can guide and handle your account at all levels. It is important to understand your needs, required approach and buyer’s vision to take you to top!

Cliff Team
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